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Brad Justus wrote:
> To everyone at LUGNET:
>
> My apologies for what may have been the longest recorded case of AFK ("away
> from the keyboard") in recent memory. But believe me, it was all in a good
> cause - I think all LEGO enthusiasts (and particularly AFOLs) will be pleased
> with the plans we are now putting into action.
>
> We are very aware of the excitement, interest, and even skepticism which the
> messages announcing LEGO Direct have created. And we are working very hard to
> build community and direct commerce initiatives which will be worth not only of
> the LEGO brand but of your high expectations. This, of course, demands much
> attention and toil, and so unfortunately I've not had as much time to spend on
> these boards as I would like. But we are reading and taking note of your
> interests and desires.
>
> We've spent most of the last several weeks finishing and presenting the LEGO
> Direct business plan, as well as putting key pieces of our organization and
> partnerships into place. Our funding is approved and we have the enthusiastic
> support of our Executive Team. We're working on our design, our infrastructure,
> our distribution and fulfillment arrangements - really, all the pieces that go
> into building a world-class effort (both on- and off-line) in community
> experience and commerce. (And let me reiterate again that this is indeed a
> global effort - LEGO Direct will launch its initial offering beyond the US.
> We're still working on exactly how many markets we'll be able to serve from the
> beginning - this is more a function of fulfillment capability than anything
> else - but this is very definitely not an American-only operation. And we'll
> move into as many markets globally as we can as quickly as we can, likely over
> a period of months from our initial launch.)
>
> I can say now that we are building our new offerings not to a narrow focus with
> limited age appeal (i.e. what has been perceived as the "traditional" LEGO
> target of children). Instead, we recognize that our appeal extends over a wide
> range of ages and interests, and that LEGO has a value proposition not only for
> younger children, but for young parents, families, older children and
> teenagers, and - most decidedly - adults. Nor do we view LEGO Mindstorms as our
> only product with adult appeal; the health and vitality of LUGNET is testament
> to the interest our core play materials products hold for everyone. So we will
> be reshaping our direct-to-consumer presence, both online and offline (for
> example, the LEGO club), to be much more attuned to the needs and interests of
> our consumers.
>
> Among other activities, we will be helping to enable and participate in LEGO
> communities for older (i.e. adult) enthusiasts, and we will create (over time)
> products and other offerings with specific appeal to this group. This means not
> only bulk buying, but perhaps exclusive playthemes or product lines that are
> made even more valuable by the participation and input of the community.
>
> We intend also to provide support, either financial or otherwise, to as many of
> the LEGO communities and clubs out there (both online and off) as we can. I've
> even spoken to Todd Lehman regarding how we can provide support for LUGNET
> (without, of course, in any way comprising its independence. And we're also
> working on organizing a couple of events at our first-ever LEGO Club Convention
> at LEGOLAND California in July which should have interest specifically for
> AFOLs.
>
> And what (I hear you saying) about bulk buying? Well, it's definitely
> happening. We are working right now on determining how many items we can offer
> initially - though I should tell you, it will necessarily be a limited number
> at first as we test our manufacturing and distribution capabilities for this.
> In addition to a selection of standard bricks, we will also be offering a dozen
> or so "non-standard" items which we will, in a couple of weeks, want to have
> your input on. (Start mobilizing those votes for windows now.) Also, we will
> not be offering items which are currently out of production, at least for some
> time (I can't make any promises here.) And, once again, the target for
> delivering this service to you is late summer. I'll have more details on bulk
> buying, as I said, in two or three weeks.
>
> Until then, keep playing well. And I promise not to be absent for so long a
> time ever again.
>
> -- Brad
>
> Brad Justus
> Senior Vice President, LEGO Direct
> legodirect@lego.com
Thanks Brad,
We know you've been busy.
Glad things are looking bright for the future of LEGO Direct.
Now for some further digesting of what you have just said about Bulk Sales.
No availability of pieces that have been out of production for a long time (at
least not yet). No surprise here. Perhaps in the future. But what about common
bricks in rare colors (blue, orange, teal, etc)?
And here's where the fun begins.... if we have input into what dozen "non-standard"
pieces in bulk we want as our first bulk items, I am interpreting "non-standard" as
meaning non-regular bricks. If I had to come up with a list that pleased the most
people, it will be rather difficult (not as difficult as keeping my own biases out
of the equation). But here's my vote for at least some of these:
1. 1x2x2 windows: White, blue, yellow (are other colors available, besides red?).
2. 1x4x5 windows: Yellow, green, black, blue, gray, white and red.
3. Clear bricks: 1x1, 1x2, 2x2, 2x3, 2x4
4. Tiles: 1x1, 1x2, 2x2 in white or gray.
5. Round bricks: 2x2 in white.
6. Train Doors & Windows.
7. Sloped Brick: Corner bricks (low sloped, regular sloped, steep sloped).
8. Arches: 1x4x5 half arches in red or yellow, 1x4x1 arches in white or yellow,
1x12x3 in red or white.
If by chance, older classic windows ever become available, I'll vote for those as
well. But right now I'll hold off on those.
Anyway, this is a start,
Gary Istok
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Message has 7 Replies:
 | | Re: an update -- and an apology
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| Hi Brad, and thanks for clarifying all the opinions with some facts..:-) I'm dreaming right now for the availability of the service for Turkey as well, but can already guess that (unfortunately) Turkey is not an appealing market for this staff. I (...) (24 years ago, 28-Feb-00, to lugnet.dear-lego, lugnet.general)
| | | Re: an update -- and an apology
|
| Here's my list (in order): ***1. 1x4x6 windows in black with trans-lt-blue (also trans-yellow and trans-green) 2. Any other kind of town windows (It's very frusturating to have more than enough bricks to make a big building but no windows) 3. #12 (...) (24 years ago, 28-Feb-00, to lugnet.dear-lego, lugnet.general)
| | | Re: an update -- and an apology
|
| Gary Istok wrote in message <38BAA229.C8795F99@u...ch.edu>... (...) "non-standard" (...) "non-standard" as (...) the most (...) biases out (...) besides red?). (...) sloped). (...) yellow, (...) Ditto for the tiles, they are hard to get as only a (...) (24 years ago, 29-Feb-00, to lugnet.dear-lego, lugnet.general)
| | | Re: an update -- and an apology
|
| (...) Gary, I think this list should be titled "Parts that town builders use a lot of on just one building." I'd vote for this list. Now I'll quibble with it: 1x4x3 window frames shouldn't be overlooked. The rest of us have been using them. (: White (...) (24 years ago, 29-Feb-00, to lugnet.dear-lego, lugnet.general)
| | | Common bricks in rare colors...
|
| (...) Although what I'm about to mention here is almost certainly not be a "purist" solution, one that I've found that works reasonably well is using ordinary oil-based hobby paints like you'd use on plastic models. Most of the ones I've found are (...) (24 years ago, 29-Feb-00, to lugnet.dear-lego, lugnet.general)
| | | Re: an update -- and an apology
|
| (...) Hmm. Green 2x2 tiles White 2x6x2 windshields White 2x2x2 slopes White 1x4x3 train windows Black 1x4x3 train windows Blue 1x4x3 train windows Red 1x4x3 train windows Trans-Blue glass for 1x4x3 train windows Clear Beer Yellow 2x4 horizontal (...) (24 years ago, 29-Feb-00, to lugnet.dear-lego, lugnet.general)
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Message is in Reply To:
| | an update -- and an apology
|
| To everyone at LUGNET: My apologies for what may have been the longest recorded case of AFK ("away from the keyboard") in recent memory. But believe me, it was all in a good cause - I think all LEGO enthusiasts (and particularly AFOLs) will be (...) (24 years ago, 28-Feb-00, to lugnet.dear-lego, lugnet.general) !
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