Subject:
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Re: Open letter to the CEO of the LEGO Company / Call for discussion!
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Newsgroups:
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lugnet.color
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Date:
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Thu, 20 Jan 2005 21:31:05 GMT
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I'm putting my neck on the line (professional reasons), but for those of you who
want the old colors back, perhaps a letter like this might have been better
instead of associating with the accusatory tone of the German AFOL letter:
To Mr. Jørgen Vig Knudstorp
CEO, The LEGO Company
Billund
Denmark
Dear Mr. Knudstorp,
We are Adult Fans Of LEGO® (AFOLs), and we have had an unparallelled
opportunity to connect with LEGO® on several occassions, most notably
via Lego Community Development, even being invited to provide comment and
feedback on LEGO® models, product lines, and even participate in the 2003 LEGO®
road shows in North America, to great success.
Through our enthusiasm for LEGO®, we display the staggering creative
potential of the brick to children across the globe. One could argue that we are
some of the biggest unpaid fans and promoters of the LEGO® product. We do
understand that from time to time, changes in the product are necessary,
due to market and other business factors that the general public may not be
aware of.
However, we are calling a decision into question that was recently made by the
LEGO® Company which concerns us as AFOLs. Specifically, the changes of the colors
Brown, Light Gray, and Dark Gray into a "new brown", Light Stone Gray, and Dark
Stone Gray, respectively.
While the addition of the new colors is generally seen as welcome, the key
factor in question is the new colors replacing the old colors that have been in
production for approximately 20-25+ years. The decision by LEGO® has caused
much controversy over the past year among the general AFOL community, as
evidenced on the LEGO® fan website www.lugnet.com .
A considerable portion of the general AFOL Community is highly opposed to the
color change, citing the new color shades as not color-compatible with their
existing LEGO® collections. This has caused much frustration and disappointment
when making LEGO® creations, leading to a negative view of LEGO®. The other
portion of the AFOL Community is somewhat indifferent and acceptable to the
change, citing that LEGO® must survive as a company, and this color change must
have been done for some valid reason.
We request the original gray and brown colors be reinstated to the LEGO®
color pallette, in part or in whole, or to specific product lines. In light of
the recent "Lego Life" article regarding the color pallete compression to 63
colors, it would be hard to justify 2 shades of brown and 4 shades of gray.
If one color mix was to stand, our request is to reinstate the original color
formulations, should the change be a profitable and cost-effective method for
LEGO. A brief explanation of the reasons for the color change, and/or the cost
prohibitiveness of reinstating the old colors would go a long way in reinstating
the trust of much of the AFOL community.
Never before has something like this divided the AFOL community and negatively
affected the mood of so many adult builders. Please address this issue.
We have helped promote your company for several years now, please let us have
faith in the LEGO company again.
Sound Better?
(If I lose my (second) job, I'm coming after every one of you people that has
pushed the color issue in a negative way...)
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