Subject:
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Re: Open letter to the CEO of the LEGO Company / Call for discussion!
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Newsgroups:
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lugnet.color
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Date:
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Fri, 21 Jan 2005 15:51:09 GMT
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Viewed:
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1260 times
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In lugnet.color, Scott Lyttle wrote:
> I'm putting my neck on the line (professional reasons), but for those of you who
> want the old colors back, perhaps a letter like this might have been better
> instead of associating with the accusatory tone of the German AFOL letter:
>
>
> To Mr. Jørgen Vig Knudstorp
> CEO, The LEGO Company
> Billund
> Denmark
>
> Dear Mr. Knudstorp,
>
> We are Adult Fans Of LEGO® (AFOLs), and we have had an unparallelled
> opportunity to connect with LEGO® on several occassions, most notably
> via Lego Community Development, even being invited to provide comment and
> feedback on LEGO® models, product lines, and even participate in the 2003 LEGO®
> road shows in North America, to great success.
>
> Through our enthusiasm for LEGO®, we display the staggering creative
> potential of the brick to children across the globe. One could argue that we are
> some of the biggest unpaid fans and promoters of the LEGO® product. We do
> understand that from time to time, changes in the product are necessary,
> due to market and other business factors that the general public may not be
> aware of.
>
> However, we are calling a decision into question that was recently made by the
> LEGO® Company which concerns us as AFOLs. Specifically, the changes of the colors
> Brown, Light Gray, and Dark Gray into a "new brown", Light Stone Gray, and Dark
> Stone Gray, respectively.
>
> While the addition of the new colors is generally seen as welcome, the key
> factor in question is the new colors replacing the old colors that have been in
> production for approximately 20-25+ years. The decision by LEGO® has caused
> much controversy over the past year among the general AFOL community, as
> evidenced on the LEGO® fan website www.lugnet.com .
>
> A considerable portion of the general AFOL Community is highly opposed to the
> color change, citing the new color shades as not color-compatible with their
> existing LEGO® collections. This has caused much frustration and disappointment
> when making LEGO® creations, leading to a negative view of LEGO®. The other
> portion of the AFOL Community is somewhat indifferent and acceptable to the
> change, citing that LEGO® must survive as a company, and this color change must
> have been done for some valid reason.
>
> We request the original gray and brown colors be reinstated to the LEGO®
> color pallette, in part or in whole, or to specific product lines. In light of
> the recent "Lego Life" article regarding the color pallete compression to 63
> colors, it would be hard to justify 2 shades of brown and 4 shades of gray.
> If one color mix was to stand, our request is to reinstate the original color
> formulations, should the change be a profitable and cost-effective method for
> LEGO. A brief explanation of the reasons for the color change, and/or the cost
> prohibitiveness of reinstating the old colors would go a long way in reinstating
> the trust of much of the AFOL community.
>
> Never before has something like this divided the AFOL community and negatively
> affected the mood of so many adult builders. Please address this issue.
> We have helped promote your company for several years now, please let us have
> faith in the LEGO company again.
>
>
>
> Sound Better?
>
> (If I lose my (second) job, I'm coming after every one of you people that has
> pushed the color issue in a negative way...)
Of the three letter I can choose from, this is the one I feel fits my thoughts
best.
Adrian Egli, 34. 2004 LEGO purchases of sets containing the new grey: less than
US$150 (Technic set 8436 the largest). 2004 LEGO purchases containing the old
grey: US$1000+
I would like to pass along a suggestion, post the letter on PetitionOnline.com
and see what happens.
http://petitiononline.com/
Adr.
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