Subject:
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Re: An alternative open letter to the CEO of the LEGO Company
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Newsgroups:
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lugnet.color, lugnet.dear-lego
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Date:
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Thu, 20 Jan 2005 08:51:19 GMT
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Viewed:
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3854 times
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In lugnet.color, René Hoffmeister wrote:
> In lugnet.general, William R. Ward wrote:
> > In today's ever-changing toy industry we recognize that it is vital to the
> > future of our favorite toy company, LEGO, to make changes to its product line to
> > better retain and attract its core group of customers--children. While some of
> > these changes, like the recent changes to the grey and brown brick colors, have
> > caused a great deal of controversy in the AFOL community, we realize that the
> > LEGO Company management must be trusted to make the decisions that are best for
> > its future.
>
> Like changing "DUPLO" into "Explore" into "DUPLO"?
Was that changed back because of a letter to the CEO sent by a member of LUGNET?
I'm sorry I must have missed that one.
Yeah, changing DUPLO was a mistake, and they changed it back. But that was the
kind of mistake that affects their core audience (people buying toys for
toddlers) negatively. Changing greys doesn't do that. If anything it makes the
toys more appealing to their core audience, assuming Jake is telling the truth
about the research they did (and why would he lie?).
> > we trust that you and the rest of the LEGO Company management understand
> > this industry better than we ever could
>
> Mr. Plougman was from Bang&Olufsen, he wasn't successful, but fired.
>
> Mr. Knudstorp is from McKinsey. Why should he know the "LEGO Business" better
> than we do? Of course, I also would like to see him successful, and I'm wishing
> him all the best for his work. But I can't see why he should be deeper in the
> LEGO topic than we are?
Let the executives do their jobs. They do research, make long-term plans that
we aren't privy to, and hire experts to give advice. We're just hobbyists that
like to play with their end product. We don't know anything about running a
multimillion dollar international toy company, and if you say otherwise you're
deluding yourself.
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