Subject:
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Re: An alternative open letter to the CEO of the LEGO Company
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Newsgroups:
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lugnet.color, lugnet.dear-lego
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Date:
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Thu, 20 Jan 2005 01:14:02 GMT
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Viewed:
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7349 times
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In lugnet.general, William R. Ward wrote:
> In today's ever-changing toy industry we recognize that it is vital to the
> future of our favorite toy company, LEGO, to make changes to its product line to
> better retain and attract its core group of customers--children. While some of
> these changes, like the recent changes to the grey and brown brick colors, have
> caused a great deal of controversy in the AFOL community, we realize that the
> LEGO Company management must be trusted to make the decisions that are best for
> its future.
Like changing "DUPLO" into "Explore" into "DUPLO"?
> we trust that you and the rest of the LEGO Company management understand
> this industry better than we ever could
Mr. Plougman was from Bang&Olufsen, he wasn't successful, but fired.
Mr. Knudstorp is from McKinsey. Why should he know the "LEGO Business" better
than we do? Of course, I also would like to see him successful, and I'm wishing
him all the best for his work. But I can't see why he should be deeper in the
LEGO topic than we are?
Leg Godt!
René
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