Subject:
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Re: The legend died (Re: The legend lives)
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Newsgroups:
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lugnet.castle
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Date:
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Mon, 11 Jun 2001 17:02:11 GMT
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Viewed:
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761 times
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In lugnet.castle, Brian Kasprzyk writes:
> > LEGO is not a collector's item, like Beanie Babies or Elvis commemorative
> > plates. It is a toy, meant to be played with, not sitting MISB in someone's
> > closet accumulating value. Anything that LEGO does to make a great set more
> > available is an unqualified good thing, IMO. And if they make a ton of money
> > off of it, well that's even better. LEGO (or any other company) doesn't do
> > things out of goodwill. When our interests (neato old sets) and LEGO's
> > interests (profit) coincide, then good things can happen.
> >
> > And let's remember who LEGO's real target is: not us, but children. How many
> > parents do you think were slapping down $200 for an eBay Guarded Inn for
> > their kid? I think it's a great thing that today's kids will be able to get
> > their hands on such an excellent set from the old days, that they otherwise
> > might never had known about.
>
>
> > I like to think of it as LEGO making a legend a reality.
> >
> > -Marc Nelson Jr.
>
> I beg to differ who they are targeting with this release. If they were
> targeting children, then it would be distributed to the retail stores. The
> fact that they are only selling on S@H is evidence enough of who there
> target really is. Besides, if you were a parent, would you buy a single set
> that has no other sets to add onto it? Let's think about this... hummm, I
> can buy my children these cool sets with dinasours, that has over 12 other
> sets I can purchase to add onto it, or this one $25 set with nothing to go
> with it. This is exactly why it is only being offered at S@H. Also, I
> would bet that 70% of Lego's purchase market is through the retail division,
> not S@H. I am not saying where they make the most $$, but volume of
> purchases come through the retail division.
Oh, yeah, this was definitely targeted at us. I don't think it's a
coincidence that the first set they picked for rerelease was the
highest-rated Castle set in the LUGNET database and one of the more
expensive ones on eBay.
I was just saying that overall, LEGO's focus is children, and that the
rerelease of this set is great for kids who don't know what real LEGO sets
are because they've been drowned in inferior products their whole lives.
I think you're right, that this isn't something that the average parent
would buy for their kid. But there are young budding LEGO nerds out there
who will see this in the next catalog and beg to get it, and it is those
kids that I am happy for.
> Don't take this personally Marc :-) I am jsut commenting on who the real
> market is for this release.
>
> BK>
>
> PS: Lego will make money on this set, but certainly not "Tons" as many
> people keep trying to infer.
They should make a lot more money on this (at least per unit) than the
average set. There were no design or development costs since it was a
rerelease. The packaging is minimal. The only advertising they did was
posting a message on LUGNET. Plus, as this is a S@H only set, all the profit
goes to LEGO and not Toys R Us or anybody else. It won't be enough on it's
own to turn around the recent losses, but it will certainly help.
-Marc Nelson Jr.
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Message is in Reply To:
 | | Re: The legend died (Re: The legend lives)
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| (...) I beg to differ who they are targeting with this release. If they were targeting children, then it would be distributed to the retail stores. The fact that they are only selling on S@H is evidence enough of who there target really is. Besides, (...) (23 years ago, 11-Jun-01, to lugnet.castle)
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