Subject:
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Re: The legend died (Re: The legend lives)
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Newsgroups:
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lugnet.castle
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Date:
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Mon, 11 Jun 2001 15:44:12 GMT
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Viewed:
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783 times
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> LEGO is not a collector's item, like Beanie Babies or Elvis commemorative
> plates. It is a toy, meant to be played with, not sitting MISB in someone's
> closet accumulating value. Anything that LEGO does to make a great set more
> available is an unqualified good thing, IMO. And if they make a ton of money
> off of it, well that's even better. LEGO (or any other company) doesn't do
> things out of goodwill. When our interests (neato old sets) and LEGO's
> interests (profit) coincide, then good things can happen.
>
> And let's remember who LEGO's real target is: not us, but children. How many
> parents do you think were slapping down $200 for an eBay Guarded Inn for
> their kid? I think it's a great thing that today's kids will be able to get
> their hands on such an excellent set from the old days, that they otherwise
> might never had known about.
> I like to think of it as LEGO making a legend a reality.
>
> -Marc Nelson Jr.
I beg to differ who they are targeting with this release. If they were
targeting children, then it would be distributed to the retail stores. The
fact that they are only selling on S@H is evidence enough of who there
target really is. Besides, if you were a parent, would you buy a single set
that has no other sets to add onto it? Let's think about this... hummm, I
can buy my children these cool sets with dinasours, that has over 12 other
sets I can purchase to add onto it, or this one $25 set with nothing to go
with it. This is exactly why it is only being offered at S@H. Also, I
would bet that 70% of Lego's purchase market is through the retail division,
not S@H. I am not saying where they make the most $$, but volume of
purchases come through the retail division.
Don't take this personally Marc :-) I am jsut commenting on who the real
market is for this release.
BK>
PS: Lego will make money on this set, but certainly not "Tons" as many
people keep trying to infer.
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Message has 2 Replies:
 | | Re: The legend died (Re: The legend lives)
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| (...) Oh, yeah, this was definitely targeted at us. I don't think it's a coincidence that the first set they picked for rerelease was the highest-rated Castle set in the LUGNET database and one of the more expensive ones on eBay. I was just saying (...) (23 years ago, 11-Jun-01, to lugnet.castle)
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Message is in Reply To:
| | Re: The legend died (Re: The legend lives)
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| (...) LEGO is not a collector's item, like Beanie Babies or Elvis commemorative plates. It is a toy, meant to be played with, not sitting MISB in someone's closet accumulating value. Anything that LEGO does to make a great set more available is an (...) (23 years ago, 11-Jun-01, to lugnet.castle)
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