Subject:
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Re: Commentary on Recent Lego Direct Marketing Moves
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Newsgroups:
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lugnet.build
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Date:
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Sat, 9 Jun 2001 15:09:26 GMT
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Viewed:
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373 times
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In lugnet.build, Richard Marchetti writes:
(snipped a bunch of stuff)
> The one thing I cannot quite figure out, but I am sure we can all agree that
> it is a problem, is the glacial pace that TLC seems to have adopted in
> meeting the demands of new (AFOL and Web) markets. TLC is moving as slow as
> molasses and THAT is very, very irritating. I have to assume that TLC talks
> and researches everything to death before making even the smallest most
> obvious moves. And that is too bad for us who have been waiting so long for
> them to get their act together and more quickly.
> And that's what I think about that...
(snipped some more)
> -- Hop-Frog (terrifyingly reasonable, eh?)
While I essentially agree with your points the one thing I would mildly
"challenge" you on is your complaints about LEGO's pace of change.
Obviously, we all want LEGO to immediately response to our every voiced
desire and the unparalleled business advice that we constantly flood the
company with in these forums. However, as someone who has spent the last
decade+ of his life working for an international corporation let me tell you
the pace TLC is proceeding at seems to be the norm. In my corporate
experience, even projects that are considered "immediately crucial" often
take over a year to conceptualize, design and implement. This would seem to
be particularly true for older, set-in-their-ways companys like LEGO (and mine).
So while our collective impatience with TLC causes us much mental chafing,
it does absolutely no good to flog LEGO for the snail-like pace at which
they're proceeding. Instead, let's celebrate the good things that are
happening and support the company with our wallets (which in the end is the
only opinion TLC is likely to respond to). I honestly believe that like the
Internet itself, the pace at which changes at LEGO are going to begin
happening is going to eventually increase to a degree that in a another year
or so there'll be boo-hooing in this forum by folks who will be suggesting
that LEGO should slow down and return to slower, staid days of old.
G.
(working on a book based on my experiences tentatively titled "From White
Collar to No Collar: The De-Evolution of Coporate America")
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Message is in Reply To:
 | | Commentary on Recent Lego Direct Marketing Moves
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| Hey Y'all: There seems to be some general annoyance hovering over the brilliant Lego Direct move to rerelease the Guarded Inn. Some people think this is a great step forward. Others are annoyed that it was not something else, or somehow better. I (...) (23 years ago, 9-Jun-01, to lugnet.build)
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