Subject:
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Commentary on Recent Lego Direct Marketing Moves
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Newsgroups:
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lugnet.build
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Date:
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Sat, 9 Jun 2001 02:07:52 GMT
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Viewed:
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348 times
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Hey Y'all:
There seems to be some general annoyance hovering over the brilliant Lego
Direct move to rerelease the Guarded Inn. Some people think this is a great
step forward. Others are annoyed that it was not something else, or somehow
better. I belong to both camps.
This IS a great step forward. It's a great beginning and there is HUGE
potential for future releases. Our collective wish list is staggeringly
long and TLC was in the position of having to pick some SINGULAR set that
would speak for the Legend line to come. I applaud their choice of the
Guarded Inn. It is a valued set not only because it's a very cleverly
designed little-medium sized set, but also because it has minifigures of
both sexes, includes some rarer as well as many excellent generic elements,
includes the steeple headdress element, etc. It's everything Lego sets are
supposed to be. I can personally see just as many women/girls as men/boys
enjoying this set -- and this may be an advantage of the castle theme
generally, there is just that right balance of romance/adventure that sits
well with the members of both sexes. And the price point is fair. I don't
think we should expect sets as cool as the Guarded Inn at deep discount,
even though it would be SO nice...
Could the July Surprise have been better? Probably. But it is also true
that there is plenty of time in the future for Lego Direct to further
impress us with other Legend offerings that will hopefully bounce around the
several themes comprising "system" or whatever. I myself have stuff that I
would like to see done with the Bulk, or let's face it - Service Pack,
offerings (cypress trees, more foliage). Gary Istok has another set of
things he would like (windows, Minitalia elements, etc), and I would
probably want everything on his list too. Larry P. must have another set of
Trainhead stuff that would make him go "Ga-Ga" (Metroliner, monorail, etc.)
and many of those items would be fun for me too. [And this is to but name a
few persons desires.] Did we get them? No. Might we still? I sure hope
so...! And I hope the price point of future Bulk/Service Packs offerings
immitate the fair deal represented by the Guarded Inn rerelease.
The one thing I cannot quite figure out, but I am sure we can all agree that
it is a problem, is the glacial pace that TLC seems to have adopted in
meeting the demands of new (AFOL and Web) markets. TLC is moving as slow as
molasses and THAT is very, very irritating. I have to assume that TLC talks
and researches everything to death before making even the smallest most
obvious moves. And that is too bad for us who have been waiting so long for
them to get their act together and more quickly.
So let's not take a "love it or leave it" attitude here. The Classics and
Legend lines are very promising and very "right" moves for TLC to make now
-- and its about time! At the same time, there is still plenty of room for
improvement - things are fine, but let's hope they make them even better!
Some of you may look upon such comments as whiney, bitter, or negative --
but actually they are not. Such comments are intended as a kind of
constructive criticism -- and finally we can enjoy the conceit that TLC
indeed listens to us. My problem has more to do with the naysayers of
criticism than with the original negative comments themselves. If I post
about wanting Cypress Trees added to the Service Pack offerings then I would
prefer we could show some unity of purpose and just add "me toos" or other
positive comments rather than the usual bitching about the perceived
implementation or cost problems. "O that would be sweet, but you're never
gonna get pitchforks again because blah, blah, blah...." Spare me, okay?!
And that's what I think about that...
-- Hop-Frog (terrifyingly reasonable, eh?)
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Message has 4 Replies:
 | | Re: Commentary on Recent Lego Direct Marketing Moves
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| In lugnet.build, Richard Marchetti writes: (snipped a bunch of stuff) (...) (snipped some more) (...) While I essentially agree with your points the one thing I would mildly "challenge" you on is your complaints about LEGO's pace of change. (...) (23 years ago, 9-Jun-01, to lugnet.build)
| | | Re: Commentary on Recent Lego Direct Marketing Moves
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| Snipped the stuff I agree with (most of it) (...) I think we may have to agree to disagree on this. Like I've said before, I wish they WOULD move faster, but doubt that they are *capable* of it without organizational change. And like I and some (...) (23 years ago, 9-Jun-01, to lugnet.build)
| | | Re: Commentary on Recent Lego Direct Marketing Moves
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| In lugnet.build, richard marchetti wrote: [SNIP] Here's another "nicely said!" reply. I agree with you completely, except for your comments on the speed of change. Long term, if LEGO (Direct) releases 6 sets per year under the LEGO Legends line, it (...) (23 years ago, 11-Jun-01, to lugnet.build)
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