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"LUGNET Admin" <suz@lugnet.com> writes:
> In lugnet.admin.suggestions, Kevin Wilson writes:
> > LUGNET Admin wrote in message ...
> > > http://www.baseplate.com/temp/lugnet/market-brickshops.gif
> >
> > I like this idea, it looks interesting!
> >
> > How would you decide what "a shop" is?
>
> In a typical 'marketplace' advertising situation, adspace can be taken out
> by just about anyone, but bigger operations are encouraged to take out more
> prestegious and higher quality advertising space (more expensive) throughout
> editorial the content.
>
> In our case, I'd want to sell this Marketplace adspace by a fairly long
> subscription (6 mos?) With any changes to the ad itself being expensive.
> This discourages someone from having like 20 ads and changing them
> everyother day. Those folks would be better off with something more like a
> classified ad.
I think 6 months is a bit extreme, especially to start with. I would
suggest 1 month as a minimum, but you can buy longer time periods for
a slightly better price. Perhaps a listing fee plus a monthly fee, so
that a multi-month ad ends up costing less per month than a 1-month
ad. If you want to change it, you just pay the listing fee again.
Would each ad get a fixed location for the entire period it runs, or
would you be doing the random rotation of ads (as is more common on
the Internet)?
I think that people with BrickLink shops will want to change their ads
much more frequently than every 6 months, to announce sales and new
inventory.
Also, consider adding some sort of coupon-like functionality, perhaps?
Mention this ad and get 5% off or a free Jar-Jar or Timmy minifig,
your choice.
> > Individual Bricklink stores vs Bricklink itself, for instance...
>
> Sticking with magazine methodology, I'd imagine BrickLink's advertising
> appearing elsewhere on the site, and/or BrickLink taking out a bulk sum of
> marketplace ads on behalf of its users and reselling it (privately) to them
> at a discount (in comparison with LUGNET's regular marketplace rates). This
> sometimes happens when a site like BrickLink wants its 'product' to speak
> for itself. All these simple, similar-looking, small ads would appear ganged
> together with/as a BrickLink ad. This situation has the obvious advantage
> (for me) of leaving determinations up to the other party.
Think of BrickLink as being a shopping mall. The mall itself might
open an ad in a magazine, to encourage shoppers to "come on down" and
list some of the more high-profile stores in the mall (who would help
pay for the ad, as you describe). But also, individual stores would
be free to take out their own ads, whether they are in that mall or
not. It would probably cost less for a BrickLink shop to advertise as
part of the BrickLink.com ad than to have their own, naturally.
> > or like I have my own custom kits website AND a Bricklink parts store, I'd
> > rather see those treated as 2 separate stores.
>
> me too.
>
> But do you think there's any danger in the visitor seeing your 2 stores on
> equal footing? that is, they can't tell that your ad for a BL store is at
> BL, and your other isn't? As a visitor, would you want to know?
Does it matter? BL is just a hosting service for various shops, not a
shop itself. Would you expect eBay vendors to only advertise as part
of an ad taken out by eBay itself?
I think in advertising the rule is, whatever your ad-buyers want to
pay for is just fine, as long as it isn't offensive or fraudulent or
something. Also, if you exercise too much editorial control you may
be at risk for some liability in case of fraud or other bad things
happening. IANAL however.
--Bill.
--
William R Ward bill@wards.net http://www.wards.net/~bill/
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