Subject:
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Re: LUGNET monetization ideas (was new newsgroup)
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Newsgroups:
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lugnet.admin.finance
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Date:
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Thu, 18 Apr 2002 20:45:54 GMT
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Viewed:
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2018 times
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HELLO.... hello... h e l l o... h e l l o.... (echo),
Did anyone read Ashley's ideas? Some these are gems. I especially like the
raffle idea. I didn't know other sites were raffleing things off. I personally
would love a shot at a major set for a couple bucks. I would be willing to buy
several tickets at the chance.
Yes, a lot of this seems like work, but if someone is working full time at it,
then its not outside of reason.
One idea I would added is having a university sponsor the connection. I don't
know if this is even possible and it would probably need to be done by someone
that works at a university networking unit, but as I understand it, LUGNET
resides on a server that needs plugged into power and the Internet. A
university might be willing to help out with connection.
I have no idea the access volume that LUGNET takes a hit on each month, or day
for that matter. Are these stats made known the community?
As for Suzanne and Todd, all I can say is thanks for all of the hard work. I am
certain that this has gone way beyond initial expectations and limits.
Sincerely,
Todd
In lugnet.admin.finance, Ashley Glennon writes:
> Here are a few ways to monetize the site. This may start a flame war but
> here are some ideas nonetheless.
>
> 1. Accept advertising on the site. This may make some people cringe, but
> there's probably no better place to reach LEGO(R) enthusiasts on the web.
> Additionally, LEGO fans probably also fall into some other significant niche
> categories that would be appealing to advertisers.
>
> 2. Charge a nominal subscription fee to use LUGNET. Follow a value model
> that is super-cheap, like, $1 month or similar. Make it easy to say yes and
> easy to pay. Time delay the site by three days or so for all non-paying
> users and block certain areas for non-subscribers. Sure, the site would
> lose many users but not everyone.
>
> 3. Reinforce the membership concept. The original "make a donation"
> concept may have been too loose. Do the public tv thing and hold a pop-up
> window fund raiser with easy links to paypal or similar. Make these
> obnoxious for a few weeks of the year or at random times throughout the
> month, quarter, etc.
>
> 4. Charge for the detailed reference information and items like
> BrickWise(TM), or work out a revenue share program with the owners of the
> data. This is the model followed by many sites and sites like Consumer • Reports.
>
> 5. Ask LEGO (once again) to help fund the site. Ask them what it would
> take to make the site more attractive and fund-worthy.
>
> 6. Create significant online polls and/or conduct online research that
> would be attractive to toy retailers and offer this data for sale. This
> would not make a lot of money by any means, but it would be more funding,
> nonetheless.
>
> 7. Since your roots are in auctions and selling, return to these roots in a
> modern way and revitalize the AucZilla(TM) concepts, but by using other
> people's bricks like the Ebay or Bricklink model.
>
> 8. Sell niche discussion groups on LUGNET. I for one, would love to see a
> Microfig area. I would be willing to pay a small fee (less than $10)to have
> this area created. This would allow me to take ownership of a niche topic I
> think is worthwhile and would compensate you for the time needed to create it.
>
> 9. Create a rotating supply of new and unique LUGNET merchandise and sell
> it via the myriad of trinket companies.
>
> 10. Kick off a fund-raising, collective book project. Create the biggest
> and best LEGO idea book on the planet. Have persons on LUGNET contribute
> model ideas, instructions, drawings, tips, etc. Persons would donate their
> ideas and waive their rights to any profiteering in favor of all proceeds
> going to LUGNET. The contributors would benefit by seeing themselves
> published in a real book in a real bookstore (and via credits and
> Bibliography). No other site has the talent available to pull of this feat.
> I think many would be willing to contribute to this concept. This would be
> similar to the school cookbook concept, except much bigger, and available
> through national distribution channels. Sure, LEGO would mostly benefit
> from this book, but so would LUGNET.
>
> 11. I do not know about the legal ramifications associated with this, but
> it would seem as though a perpetual raffle would generate money. For
> instance, $1 for a chance to win a MISB monorail in May, $1 for a chance to
> win a Yellow Castle in June, $1 for a chance to win MISB Main Street in
> July, etc. Again, I don't know how so many sites do this, but they seem to
> pull it off at churches, carnivals, etc. without any problem.
>
> Of course, the site will have to be kept fresh with new content all the time
> if one is to pay.
>
> Anyhow...a few ideas to ponder and debate.
> Ashley
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Message has 1 Reply:
 | | Re: LUGNET monetization ideas (was new newsgroup)
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| (...) The bandwidth and server co-location actually aren't all that expensive, because we serve mostly HTML pages rather than tons of large images. It's the human time that's the main factor. (...) There aren't any scripts that display the (...) (23 years ago, 25-Apr-02, to lugnet.admin.finance)
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Message is in Reply To:
| | LUGNET monetization ideas (was new newsgroup)
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| Here are a few ways to monetize the site. This may start a flame war but here are some ideas nonetheless. 1. Accept advertising on the site. This may make some people cringe, but there's probably no better place to reach LEGO(R) enthusiasts on the (...) (23 years ago, 9-Apr-02, to lugnet.admin.finance)
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