Subject:
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Re: A few ideas
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Newsgroups:
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lugnet.admin.finance
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Date:
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Thu, 18 Apr 2002 20:57:05 GMT
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Viewed:
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2381 times
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Actually, if your company was web based an had more than 15 employees, you
couldn't make it with Banner adds and other variable courses of funding. If
your company was a popular (definition to this is ellusive) web based company
and you had 15 or fewer employees and at least two of them did nothing but sell
banner adds to potential advertisers, your still in business.
This was a report done by some researchers at Georgia Tech (I think) about what
it takes to be a successful Dot.Com in business.
The take home message was keep the company small, the web site simple and pinch
your pennies. One example, Google.com.
Todd
By the way Furniture.com was the stupidist idea of the century, this one and
the last one.
In lugnet.admin.finance, William R. Ward writes:
> "Rich" <rjenkins@dailypress.com> writes:
> > Having an annual fee is a fine idea. Perhaps even better would be three
> > levels of service: FREE, allowing the user access to some of the LUGNET
> > resources; MEMBERS ONLY, which is where we are now; and PREMIUM, for which
> > the user has to pay an annual fee. Just what these categories entail is up
> > to the admins. I'd go for premium, just because I want to support LUGNET.
> > The reality of it is, the BIG money isn't with us users, it's with the
> > advertisers.
>
> No, advertising has proven to be a very poor way of earning money.
> Just look at all the web sites with an advertising business model that
> died in the last year. Sure, you can get some money by delivering
> eyeballs to advertisers, but not as much as was hoped for a couple of
> years ago when web advertising was just starting off. Pay-per-click
> is just about impossible to find, and that means the people who click
> on the ads have to actually *buy* something for the ad to pay. When
> was the last time you bought something through a banner ad? Honestly?
>
> However, some money can be made by advertising, and I have no great
> objection to it as long as it isn't too obnoxious - pop-up ads are
> evil but a quiet banner ad at the top of each page wouldn't bother me.
>
> I think that part of the premium, and perhaps the members-only service
> as well, should be "no ads". That will encourage certain people who
> abhor ads to join at a higher level, and allow them to avoid seeing
> the ads.
>
> --Bill.
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Message is in Reply To:
 | | Re: A few ideas
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| (...) No, advertising has proven to be a very poor way of earning money. Just look at all the web sites with an advertising business model that died in the last year. Sure, you can get some money by delivering eyeballs to advertisers, but not as (...) (22 years ago, 3-Apr-02, to lugnet.admin.finance)
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