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Subject: 
Re: LEGO Group and Disney Announce Strategic Licensing Relationship for 2010
Newsgroups: 
lugnet.mediawatch, lugnet.general, lugnet.disney
Date: 
Sun, 15 Feb 2009 20:00:27 GMT
Viewed: 
15960 times
  
In lugnet.mediawatch, Abner Finley wrote:
   Cars

Lightning McQueen will rev his engine at the starting line of a DUPLO portfolio that will have young builders creating and exploring the high-octane world of the Cars franchise. The Cars-themed LEGO DUPLO line will feature iconic scenes from Radiator Springs and the Piston Cup Championship raceway and will feature favorite Cars characters like McQueen, Mater and Sally. Cars-themed LEGO DUPLO products are scheduled to launch in June 2010.

Interesting. Mega Bloks has of course been producing sets in the Duplo scale under their own license with Disney for quite some time. I’d be sorry to see Mega Bloks let the license go, though the situation would be similar to LEGO gave up its Dora the Explorer license and it was taken up by Mega Bloks.

Curious!


Dave!



Message is in Reply To:
  LEGO Group and Disney Announce Strategic Licensing Relationship for 2010
 
World's leading construction toy brand secures rights to develop toy lines based on three Disney properties for 2010 NEW YORK, Feb. 15 /PRNewswire/ -- American International Toy Fair -- The LEGO Group and Disney Consumer Products today announced a (...) (15 years ago, 15-Feb-09, to lugnet.mediawatch, lugnet.general, lugnet.disney, FTX)  

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