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Funskool in India to distribute LEGO toys
By S Shyamala May 24 2010, Chennai
Toys manufacturer Funskool (India) announced on Monday that it has acquired
exclusive rights to distribute the LEGO range in the country. In the initial
phase, the company will import the main categories of the range including LEGO
Duplo, City, Creator, Racers and Starwars from Europe.
“The distribution of Denmark’s LEGO toys began in April and the products are now
available across leading toy retail outlets in the country,” said R Jeswant,
vice-president, sales and marketing of Funskool. Depending on future demand and
requirements, further categories will be added.
LEGO products consist of colourful interlocking plastic bricks and an array of
gears and connecting parts to form structures that can be fully dismantled. The
toys are sold in over 130 countries. Funskool plans campaigns on TV and print
media to promote LEGO products, Jeswant said. The initiatives will also be
backed by on-ground activities such as conducting games for children in retail
outlets.
“Funskool ended 2009-10 with a turnover of about Rs 60 crore (growth of 28 per
cent over the previous year). According to our internal estimates, the organised
toys market in India is worth Rs 1,500 crore growing at about 10 per cent to 15
per cent every year,” he added.
The company is a joint venture between MRF and the multinational toy
manufacturer Hasbro. Transformers, NERF, PlayDoh, Playskool and Monopoly are
among the brands Funskool markets on behalf of Hasbro in India.
Apart from the complete range of toys from its US-based joint venture partner,
the company also represents the Japanese toy maker Tomy in India. Its portfolio
also includes board games and puzzles from Walt Disney, Warner Bros, Dora,
Doraemon and Noddy.
mydigitalfc.com
-end of report-
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Deeplinks:
Full Gallery, post-mod:
http://www.brickshelf.com/cgi-bin/gallery.cgi?f=130401
Well, it’s been 5 months, and in the end, I got tired of trying to make a
gearbox for this thing. The more I tried, the more frustruated I became, and as
many over here have said, “If you’re not enjoying it, don’t do it.”
So I let
go off the gearbox idea for now-- Maybe when my skillz are more like teh ~ROSCO,
I’ll give it another shot. Till then, enjoy the rest.
Legoswami
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Indian Railways WAP-5 Class (ABB-Adtranz design):
(Click for gallery, post mod)
Real world images:
http://www.irfca.org/photos/search.php?=&searchstring=WAP-5
Sloppy job on the red stripes. Cut the stripe stickers that go around the slope
bricks freehand. I also should have raised the top one by one plate more, but
hey, you all know I’m lazy. This has actually been sitting around for months
(some of you know that too), I only had the inclination to take photos today.
Still, the panto design is new (from what I’m aware of) and I thought the top in
general turned out nice. Notice the lack of muck on it as well. There’s also a
concealed switch for the battery box, which powers the lights in the front and
at the back. See if you can find it. MOCPage will be up ASAP, after the BS
gallery is moderated. Stay tuned.
Legoswami
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Hi All,
I had briefly mentioned that I had written up a very basic tutorial on modelling
Indian Railways in Lego in my first post. Okay, so I think I'd better give some
background on this. There are no RTR models or kits made of Indian Trains,
stock, etc available anywhere that have been made by any of the major model
railroad players. But with lego, theres no limit, so it is the ideal choice. So
about a month ago as we were discussing this on our mailing list at Yahoo:
http://finance.groups.yahoo.com/group/irfca/ The webmaster of http://irfca.org
(Indian Railways Fan Club) very kindly gave me the chance do a write-up on
modelling Indian Railways in lego. This has been a lego project of mine for
nearly a year now, in which I thought I'd learnt enough to be doing this, so I
gladly accepted. So without further ado, I present:
http://www.irfca.org/articles/samarth/model-bricks.html
I've cross posted to .publish because I'd like to know whether I'm in line with
the Fair-Play policy, whether I've left out any credits etc, because I've linked
to quite a few pages from brickshelf, MOC pages etc. of the masters and their
work. But the stuff in the doc itself is by me, the models are mine, (they
include some pics of project 3 foot thing too!) and the CAD images are also
mine. The coding is by Satish Pai, webmaster, and Bharat Moro (thanks guys!)
For the most part, the CONTENT is done with, and only a few cosmetic changes
remain.
PLEASE LMKWYT
Samarth
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Hello,
I am assuming that if anyone had subscribed to this newsgroup long ago will be
still (hopefully) be listening. (TO KISHIN WADHWANI) Mail me at my address above
please.
Samarth
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