Subject:
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Re: Nicely now. What do you think of the new colors?
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Newsgroups:
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lugnet.lego, lugnet.general
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Date:
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Sat, 24 Jan 2004 23:36:18 GMT
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Viewed:
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13098 times
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In lugnet.lego, Jake McKee wrote:
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Thanks in advance for your help!
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I just saw the new colors in person, so now I can make an informed assessment. I
ordered a few sample pieces from BrickLink so I could see what all the fuss is
about.
In simplest terms, looking at the new and old colors side by side, I prefer the
new grays, and the old brown. The new reddish brown looks all right, it’s just
not a true brown to my eyes.
I have a small collection (1000-2000 pieces each?) of the three old colors. I’m
not going to get too upset about the situation. If I had a large castle or
cathedral under construction, I would be upset. While the two browns could be
mixed, the grays don’t go together very well. I’m not going to get rid of my
current collection, nor start another collection of the new colors.
While I understand the desire to align the color palette, and sample audiences
may prefer the new colors, the real question is whether the color changes will
sell more products? NO! I don’t think the average kid or their parents will buy,
or not buy, based on the shade of gray. From my perspective, I buy Lego sets
based on the content, cost and value. These changes will not spur any increase
in sales volume. I also don’t believe the AFOL backlash will last long, nor have
a significant affect either.
So if the color changes won’t have a significant affect, why bother? The
addition of less common colors (brown, tan, gray, purple, etc) to buckets and
tubs in recent years has generated many purchases by me. I will spent my money
to build a collection of new (not replacement) colors. The best way to increase
future sales to me would be to increase the availability of varied colors.
Increased variety and availability at Pick A Brick, Shop at home bulk sales, and
buckets and tubs will drive larger and more frequent purchases.
I realize there is no turning back, but I would suggest that changing basic
colors again in the future would be a bad idea!
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Message is in Reply To:
 | | Nicely now. What do you think of the new colors?
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| It's only a couple of weeks in the new year, and it looks like it's going to be an interesting 2004! I have a request, but before I go any further, let me say that personally, I understand the concerns surrounding the color changes. I know many of (...) (20 years ago, 15-Jan-04, to lugnet.lego, lugnet.general, FTX) !!
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