Subject:
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Re: Nicely now. What do you think of the new colors?
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Newsgroups:
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lugnet.lego, lugnet.general
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Date:
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Fri, 16 Jan 2004 15:47:18 GMT
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Viewed:
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12904 times
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Thank you Jake. I am glad that the color issue is being addressed.
In my opinion, the changing of colors is only one symptom of a larger problem at
LEGO. LEGO cannot be everything to everyone. LEGO should be LEGO. It is much
more important to be known as an excellent company with the best product than to
be in every home.
In the early 1960’s my grandparents bought LEGO bricks for their children. Even
though they never had much money, they immediately understood the creative and
educational benefits of the bricks. Over time they appreciated the high quality
and durability of your product. The first LEGO that I played with happened to
be these old bricks. My parents and my aunts and uncles bought their children
LEGO because of their own good experiences building. LEGO is multigenerational.
At least three or four generations of children will play with my family’s
original bricks.
People know when purchasing LEGO that it is fully compatible with the old bricks
and that it will last for a long time. My parents did not understand why the
brick colors needed to change. I am sure this is a problem you will face with
other parents too.
Whether the colors are changed back or not, I think that LEGO needs to slow down
and focus on what has worked in the past. Remember that the parents who had
LEGO growing up want consistent bricks and colors. They also want products
similar to the ones they played with as children such as basic bricks and system
sets.
Innovation and improvements to products are important but not at the expense of
displeasing large numbers of your customers. I look forward to the new strategy
of refocusing on the “core” products of toys at LEGO. It is a step in the right
direction.
Ben Ellermann
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Message is in Reply To:
 | | Nicely now. What do you think of the new colors?
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| It's only a couple of weeks in the new year, and it looks like it's going to be an interesting 2004! I have a request, but before I go any further, let me say that personally, I understand the concerns surrounding the color changes. I know many of (...) (20 years ago, 15-Jan-04, to lugnet.lego, lugnet.general, FTX) !!
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