Subject:
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Re: Nicely now. What do you think of the new colors?
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Newsgroups:
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lugnet.lego, lugnet.general
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Date:
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Fri, 16 Jan 2004 00:12:20 GMT
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Viewed:
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12893 times
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Hello Jake,
First, I’d like to thank you for allowing the AFOL community a chance to provide
constructive feedback. I don’t know of many other companies that would take such
interest in a relatively small market segment’s opinion.
From a personal level, I really don’t feel strongly one way or the other about
the grays being changed. I can work with them all in one way or another. The
color change almost certainly won’t affect my LEGO spending habits.
My thoughts are more from a marketing and perception of the general buying
public side. The new colors are just different enough from the old to be
noticeable, but not different enough to really be considered a “new” color.
There’s the perception that “this batch of color is off - wonder what happened
in quality control?” going through consumers’ minds. So rather than being
concerned about my own collection of pieces, I’m more worried about the
long-term effects of like-colored-but-not-exact-colored pieces mixing in with
the kids’ collections.
In short, it could look like a mistake, and consumer confidence in LEGO and the
brand could take a hit.
That, to me, is much more of a problem than having to match colors for a MOC.
So my un-asked-for advice is to make a silk purse out of what could be a really
stinky sow’s ear... LEGO should tout the change and tell people why it’s better.
“NEW BRIGHTER COLORS!” This might work well with KKK’s taking firmer control of
the reins.
In the end, anything that erodes confidence in TLC and the LEGO brand is a bad
thing for all AFOLs in the long run.
Best regards,
Kelly
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Message is in Reply To:
 | | Nicely now. What do you think of the new colors?
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| It's only a couple of weeks in the new year, and it looks like it's going to be an interesting 2004! I have a request, but before I go any further, let me say that personally, I understand the concerns surrounding the color changes. I know many of (...) (20 years ago, 15-Jan-04, to lugnet.lego, lugnet.general, FTX) !!
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