Subject:
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Re: Nicely now. What do you think of the new colors?
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Newsgroups:
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lugnet.lego, lugnet.general
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Date:
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Thu, 15 Jan 2004 15:30:44 GMT
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Viewed:
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12859 times
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1/15/04
To The LEGO Company:
Thanks for addressing this publically. I really hope what we have to
say doesn't fall on deaf ears. As a consumer, I have a choice on what
I pay for, and right now I don't feel as though The LEGO Company's
latest products are where I want my disposable income to go.
According to LEGO, AFOLs only account for 1% of sales. I don't believe
this is correct because we buy LEGO toys not only for ourselves, but for
our children, younger siblings, and other children (such as nieces and
nephews).
I absolutely hate the color change. First of all, you're changing gray,
dark gray, and brown because they are not bright enough. That makes no
sense whatsoever. Sell sets with brighter colors like red, yellow, blue,
green, and white instead then.
I have no problem if you want to add in new colors, but taking away old
colors--especially without any warning--is a good way to scare away
long-time customers like myself.
Regarding the color change, I couldn't tell you how upset I was about
the whole thing. It was enough to change my mind about doing any building
as of recently (although I will be building again soon), and enough to
change my mind on not competing for the master builder competition.
I don't want to work for a company that makes marketing decisions that
can continue to destroy their core values--whether it's a dream job or
not. I've already dealt with enough of that working for some of my
previous employers, and I would not like to repeat that experience.
If LEGO decides to keep manufacturing the old colors, this letter would
not have needed to be written. It's sad to see that LEGO had to resort
to color changes to try to improve sales. Where, in fact, it will probably
do the opposite.
I really hope that LEGO's recent management change will help them not
make mistakes like this in the future.
Sincereley,
-Anne Henmi
--
I always said I wanted to be (\`--/') _ _______ .-r-.
somebody. Perhaps I should >.~.\ `` ` `,`,`. ,'_'~`.
have been more specific. (v_," ; `,-\ ; : ; \/,-~) \
stripes at tigerlair dot com `--'_..),-/ ' ' '_.>-' )`.`.__.')
stripes at brickbox dot com ((,((,__..'~~~~~~((,__..' `-..-'fL
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Message is in Reply To:
 | | Nicely now. What do you think of the new colors?
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| It's only a couple of weeks in the new year, and it looks like it's going to be an interesting 2004! I have a request, but before I go any further, let me say that personally, I understand the concerns surrounding the color changes. I know many of (...) (20 years ago, 15-Jan-04, to lugnet.lego, lugnet.general, FTX) !!
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