Subject:
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Re: Nicely now. What do you think of the new colors?
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Newsgroups:
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lugnet.lego, lugnet.general
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Date:
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Thu, 15 Jan 2004 08:10:38 GMT
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Highlighted:
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(details)
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12942 times
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In lugnet.lego, Jake McKee wrote:
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It’s only a couple of weeks in the new year, and it looks like it’s going to
be an interesting 2004!
I have a request, but before I go any further, let me say that personally, I
understand the concerns surrounding the color changes. I know many of you
think of me as a marketer here to shill products. I’m an AFOL too with a
healthy collection of light and dark gray, so I can understand your concerns.
As both my duty as the Community Development Manager, and as an AFOL, I’m
interested in helping to make sure that the LEGO Company fully understands
the issues you have as well. I’m looking for your help to deliver the
message. To be totally clear, this is me asking in order to have answers
ready if and when my colleagues ask.
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Thank you for requesting our input on this issue. If you can tell us, what is
your opinion as an AFOL of the color change - both the colors themselves, and
the manner in which the change was handled?
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I would ask that you reply to this thread with your thoughts and feelings
about the color issue, both for and against. One post per person, I would
think would make sense. I would ask that the debate be restricted to other
threads, and that all posts be rational, calm, and non-hateful. This will
ensure that I can more easily pass along the information, and that the
message isn’t bogged down in debate.
Please understand that this is simply a fact/feeling/thought finding mission,
and does not mean that the decision to change colors is going to be changed.
Many of you have asked for the latest status information. There is nothing
new to report at this point. The color change is proceeding as planned, and
sets are rolling (and have already rolled) off the line with the new colors.
But I know that you don’t like this answer, so please use this opportunity
(as well as continuing to direct complaints and feedback through LEGO
Customer Service) as a way to have your voices heard.
Again, we are not changing the colors back, and from what I know now, we
aren’t considering it. This is an information gathering mission only.
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Ah, but two months ago, TLC would have said the exact same thing: “We are not
changing our colors, and are not considering such a change”. I hope you
understand the damage that TLC’s actions have done to our level of trust towards
the company.
Any change of this magnitude should have come with some sort of warning, if not
consultation. Not only were customers left in the dark (most of whom won’t know
about the change until they open a new set), but many TLC employees were not
notified of the change. What is the explanation for this?
Furthermore, if the new colors are an improvement that will presumably improve
sales, why hasn’t the change been publicized? No “New Colors!” stickers on
boxes, not even a little blurb in the catalog. Why did TLC try to sneak this
huge change past us?
As for the change itself, my main problem with it is the discontinuation of
light gray, dark gray, and brown. TLC’s decision to cut off the supply of pieces
in these colors makes it harder for me to build the things that I want to build.
I will not mix the new colors in with the old, and I will not attempt to build
up a collection of the new colors to replace the old.
The fact that new sets will not include light gray, dark gray, or brown pieces
that match the pieces I already own will have a big impact on my LEGO purchasing
this year. The only 2004 sets I will consider buying are those that do not
contain the new colors.
But I am now more skeptical about purchasing any new LEGO sets, because who
knows what the next color to be discontinued will be? How long until green or
blue is discontinued? It hurts to think this way about a company that has
brought me so much joy over the last 20 years. But fool me twice, shame on me.
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Thanks in advance for your help!
Jake
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Jake McKee
Community Development Manager
LEGO Community Development
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Thank you again for requesting our input. I hope that the new management at TLC
will hear our voices, and make the reversal of this pointless change the first
step on the road back to profitability.
Marc Nelson Jr.
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Message is in Reply To:
 | | Nicely now. What do you think of the new colors?
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| It's only a couple of weeks in the new year, and it looks like it's going to be an interesting 2004! I have a request, but before I go any further, let me say that personally, I understand the concerns surrounding the color changes. I know many of (...) (20 years ago, 15-Jan-04, to lugnet.lego, lugnet.general, FTX) !!
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