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In lugnet.lego, Jake McKee wrote:
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Dino Attack is a line meant to appeal to North Americans consumers (i.e. NA
kids). Vikings is a line meant to appeal more to European consumers (i.e. EU
kids). We tend to try to release all product lines globally. Sometimes this
works fine, sometimes not so much. The idea here is to create lines that
appeal in a large way to each major region.
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Oh we could have a field day with this one.
Guns ‘n’ Pickups for the gun crazed middle America versus historical playsets
for sensitive Scandinavians?
Dinosaurs co-existing with humans for the creationist New World versus mythical
beasts for the barely Christianised barbarians of the Old World?
Forward looking, modern technology for the freewheeling United States, versus
backward looking swords and wooden boats for the hidebound EU?
Discuss - 1000 words.
But seriously, I have noticed several comments on the modern weapons in Dino
Attack. I guess in North America Lego has to compete with for shelf space with
Mega Bloks, who are definitely not shy about modern weapons, but it makes me
feel a little sad to see that kind of compromise with how I perceived Lego’s
core values. Sure the “enemies” are dinosaurs, but still...
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Mark Jordan wrote:
> But seriously, I have noticed several comments on the modern weapons in Dino
> Attack. I guess in North America Lego has to compete with for shelf space with
> Mega Bloks, who are definitely not shy about modern weapons, but it makes me
> feel a little sad to see that kind of compromise with how I perceived Lego's
> core values. Sure the "enemies" are dinosaurs, but still...
Old Ole Kirk is propably turning around in his grave about these
militaria sets. A stab in the back of every idea of childs play on which
Lego was founded.
Those galidorsaurs are only a very weak coverup for an attempt to cater
for a gun- and violence-oriented market.
Whats next? Clikits genital piercing sets? A new "gulf war" series, with
rag-headed iranians as enemies to be run over by Lego tanks?
My, oh, my. Whenever I think Lego reached the bottom line they dig the
hole deeper.
Yours, Christian
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In lugnet.lego, Christian Treczoks wrote:
> Mark Jordan wrote:
> > But seriously, I have noticed several comments on the modern weapons in Dino
> > Attack. I guess in North America Lego has to compete with for shelf space with
> > Mega Bloks, who are definitely not shy about modern weapons, but it makes me
> > feel a little sad to see that kind of compromise with how I perceived Lego's
> > core values. Sure the "enemies" are dinosaurs, but still...
>
> Old Ole Kirk is propably turning around in his grave about these
> militaria sets. A stab in the back of every idea of childs play on which
> Lego was founded.
>
> My, oh, my. Whenever I think Lego reached the bottom line they dig the
> hole deeper.
The arc was pretty clear from castle to pirates to cowboys to adventurers. Not
to mention Star Wars.
If I have snipped out your other examples of where Lego might go next, but I
think if you want to find out where Lego goes next, visit a toy store or
Wal-Mart's toy department and look at the other toys. TLG will do whatever it
takes to keep their shelf space.
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