Subject:
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Re: Color Change - Final Update
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Fri, 7 May 2004 17:33:01 GMT
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Viewed:
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10925 times
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In lugnet.general, Anders Isaksson wrote:
> Tom Stangl, VFAQman wrote:
> >
> > And another widespread question of when are you going to tell us the
> > REAL reasons for the switch (focus groups ain't it,
>
> Throw a lot of bricks in old and new colors in a heap on the floor, and then
> let in a number of kids and take note of which pieces are used first, and
> most.
It's fairly obvious that TLG's goal of profit is the main motivation for the
change. To use an example like your own, tell a focus-group-kid that she has
five dollars to spend on a either of two sets, one of which has 10 pieces, while
the other has 100 pieces. Assuming that the production values (box design,
etc.) are comparable, on which set will the kid choose to spend her five
dollars?
Eureka! The focus group prefers a higher piece:price ratio! Do you think that
TLG is therefore likely to sell sets with higher piece-counts for the same price
as low piece-count sets? Probably not.
Clearly, TLG expects to enjoy a financial benefit from this color change, and
*THAT'S* why they did it. Focus groups are subordinate to that fact, and AFOL
feedback is certainly subordinate to it.
Dave!
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Message is in Reply To:
 | | Re: Color Change - Final Update
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| (...) Throw a lot of bricks in old and new colors in a heap on the floor, and then let in a number of kids and take note of which pieces are used first, and most. Mixing old and new gray *really* makes the old look 'dirty', the new are much (...) (20 years ago, 7-May-04, to lugnet.general, lugnet.lego)
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