Subject:
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Re: Color Change - Final Update
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Fri, 7 May 2004 17:09:36 GMT
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Viewed:
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11484 times
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Tom Stangl, VFAQman wrote:
>
> And another widespread question of when are you going to tell us the
> REAL reasons for the switch (focus groups ain't it,
Throw a lot of bricks in old and new colors in a heap on the floor, and then
let in a number of kids and take note of which pieces are used first, and
most.
Mixing old and new gray *really* makes the old look 'dirty', the new are
much 'sharper' - and you know that sharp colors get kids attention. And new
brown looks quite edible.
Also, any kid that knows anything about Lego would recognize the new colors
as new, and start looking closer at them, just to check them out.
Heureka! The focus group prefers the new colors!
--
Anders Isaksson, Sweden
BlockCAD: http://w1.161.telia.com/~u16122508/proglego.htm
Gallery: http://w1.161.telia.com/~u16122508/gallery/index.htm
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Message has 1 Reply:
 | | Re: Color Change - Final Update
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| (...) It's fairly obvious that TLG's goal of profit is the main motivation for the change. To use an example like your own, tell a focus-group-kid that she has five dollars to spend on a either of two sets, one of which has 10 pieces, while the (...) (20 years ago, 7-May-04, to lugnet.general, lugnet.lego)
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Message is in Reply To:
| | Re: Color Change - Final Update
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| (...) This question simply proves that you aren't. This thread has had several people mention that the problem isn't that you're refusing to admit the mistake. The problem is that you refuse to back out of it and switch back to the old colors. (...) (20 years ago, 6-May-04, to lugnet.general, lugnet.lego)
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