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LEGO® set #76042 The SHIELD Helicarrier, 2,996 pieces.
US $349.99 - CA $399.99 - DE 349.99 - UK £269.99 - DK 2999.00 DKK
Euro pricing varies by country. Please visit shop.LEGO.com for regional
pricing.
Build and display the huge SHIELD Helicarrier!
Take on the challenge of building this awesome LEGO® model of The SHIELD
Helicarrier. Construct the flying aircraft carrier with two runways, microscale
Quinjets, fighter jets and ground support vehicles. The set also comes with many
of your favorite LEGO Marvel Super Heroes minifigures, plus 12 microfigures to
display on deck and within the highly detailed interior. Includes 5 minifigures:
Nick Fury, Black Widow, Captain America, Hawkeye and Maria Hill.
Includes 5 minifigures: Nick Fury, Black Widow, Captain America, Hawkeye and
Maria Hill, plus an iconic SHIELD eagle stand to display them on.
Features 3 microscale Quinjets, 3 fighter jets, a gasoline truck, 2 forklift
trucks, 2 runways, 4 road blockades, armored exterior with translucent elements,
detailed interior, plus 12 microfigures (Nick Fury, Hawkeye, Captain America,
Iron Man and 8 SHIELD agents).
Also includes a detailed runway.
Weapons include Hawkeyes bow, Black Widows gun and Captain Americas shield.
SHIELD Agent Maria Hill minifigure is new for spring 2015!
Includes a plaque with facts about The SHIELD Helicarrier.
Add lights and spinning rotors to the Helicarrier with the 88000, 8883 and 8870
LEGO® Power Functions sets (sold separately).
Rotors can also be turned manually.
Includes a display stand.
Available for sale directly through LEGO® beginning
March 2015 via shop.LEGO.com and LEGO® Stores
Set Number: 76042
Set Year: 2015
Pieces: 2,996
Video from LEGO Channel: YouTube
From: LEGO
-end of report-
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From SBS.com.au
By Patrick Abboud
April 1, 2014
Adult Fans of LEGO: Why LEGO is fun at any age
Dean Niclasen and Shelly Timson are bonded by their passion for LEGO and there
are 25,000 Adult Fans of LEGO just like them across Australia. The Feeds
Patrick Abboud gets exclusive access to go inside the secret world of AFOL.
Dean Niclasen is 46 and Shelly Timson (otherwise known as brick bunny) is 36.
Theyre bonded by their passion for the plastic blocks otherwise known as Lego.
Theres 25,000 more Adult Fans of LEGO just like them across Australia and
globally theres around 250,000 people in the adult LEGO community.
Mr. Niclasen and Ms. Timson often go to AFOL meet-ups run by fellow obsessives
around the world.
Ms Timson says it was an amazing experience to discover that other adults were
still interested in LEGO. There is that thought... am I the only one out
there?, says Ms Timson. When I did find that there are adults doing displays
and building with LEGO it was a bit like a gay coming out of the closet... Its
one of those things you sort of go, Oh my god! Theres a whole world out there!
Im not strange. Im not alone. Im not weird so its been quite a relief.
I dont go a day where there isnt LEGO in my life.
Mr. Niclasen suffers from a hereditary condition known as Charcot-Marie-Tooth
disease which can affect stength and coordination.
But despite the challenges of his condition Mr Niclasen says it hasnt stopped
him from building things with LEGO.
LEGO only goes together in a precise way, which means that the lack of
coordination has no bearing upon my ability to make stuff out of LEGO, says Mr
Niclasen. It wasnt a single point that it turned from hobby to obsession... it
took a few years.
I would think conservatively I would have 200 or 300 thousand bricks available
in my own personal collection for building with, and thats still expanding all
the time.
Rob Deakin started an AFOL meet-up group where grown up LEGO lovers come to
construct to their hearts content.
Mr Deakin says AFOLs tend to be in their 30s when they start to build large
scale models.
LEGO to me is everything, says Mr Deakin. its great brain activity... its
so relaxing... and its a great way to meet people of like minds.
Think of it like soccer - its a major movement around the world and so
naturally... there are lots of adults that are still into it.
And to win respect every AFOL must learn to speak Lego fluently. Theres a large
glossary of terms that make up the official AFOL language,
For example: Dark Ages means that period in a LEGO fans life when he or she
sets aside LEGO in favor of school, dating, motor vehicles, and other non-LEGO
pursuits.
Sigfig translates to: The minifig version of a LEGO fan that he or she uses in
online communities as an avatar. Sigfigs may or may not resemble the person
physically, as LEGO fans used to interacting with each other online discover at
LEGO conventions.
SNOT refers to: Studs Not On Top. A building technique that places LEGO elements
on their sides or even upside down to achieve the shape or structure the builder
wants in their creation.
And the list goes on and on.
But Its not all fun and games though. Theres more than 150 huge international
conventions every year that AFOLs spend months work months prepping displays
for. Sometimes there are even cash prizes to help AFOLs with the purchase of the
expensive bricks.
Building with LEGO can be extremely competitive, says Ms Timson. There are
some out there who are just out to one-better other people.
its finding new uses for old pieces, which more than anything else, its a
real buzz to sort of get that and go, Oh, I can do this!
Theres a lot of talent out there.
(check the site for pictures)
www.sbs.com.au
SBS2Australia channel video: YouTube
-end of report-
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The Little Girl from the 1981 LEGO Ad is All Grown Up, and Shes Got Something
to Say
February 11, 2014
By Lori Day
In mid-January,
this
article on The Huffington Post hit my Facebook newsfeed like a Justin Bieber
deportation petition - it was everywhere. In it, HuffPost Family News Editor
Jessica Samakow writes:
Pay attention, 2014 Mad Men: This little girl is holding a LEGO set. The LEGOs
are not pink or made for girls. She isnt even wearing pink. The copy is about
younger children who build for fun. Not just girls who build. ALL KIDS. In
an age when little girls and boys are treated as though they are two entirely
different species by toy marketers, this 1981 ad for LEGO one of our favorite
images ever issues an important reminder.
Something about this piece with the iconic 1981 ad tapped the zeitgeist and it
became one of HuffPos more viral articles in recent memory, receiving over
60,000 shares. And along the way, the small world of Facebook led to a comment
thread on my wall where someone, upon seeing the little red-haired girl holding
her LEGOs, wrote, Hey, I know her! And now I do too, because thats the
serendipity of social media. Her name is Rachel Giordano, she is 37 years old,
and shes a practicing naturopathic doctor in
Seattle, Washington. Giordano agreed to talk to me about her childhood and the
ad, and to pose for a new Then & Now photo meme, which you see above in the lead
image.
As I was planning my interview with Rachel Giordano, I saw
this blog post by Achilles Effect, and knew immediately what Giordano should be
holding in the new version of the photo. Enter the Heartlake City rolling beauty
salon TV news van, one of the latest additions to the LEGO Friends line.
Advertising copy lets us know what being a news anchor involves for minifig
Emma:
Break the big story of the worlds best cake with the Heartlake News Van! Find
the cake and film it with the camera and then climb into the editing suite and
get it ready for broadcast. Get Emma ready at the makeup table so she looks her
best for the camera. Sit her at the news desk as Andrew films her talking about
the cake story and then present the weather to the viewers.
Cake? Seriously? And what-the-what is that when you look inside the news van?
Where is the equipment? Is it behind the gigantic makeup vanity? As Achilles
Effect blogger Crystal Smith notes, This toy had so much potential to inspire
young girls who think journalism would be a cool career. Instead, they get the
same message delivered just about everywhere else in the culture that surrounds
them: look pretty and smile for the camera.
Children havent changed, but adults who market to them have
What do we have
to lose, besides stereotypes?
So what did Rachel Giordano have to say about the LEGO news van when it pulled
up to her medical office in Seattle via Amazon and UPS? First things first: she
told me what it was like to be a child model for the Ford Agency in New York
City, posing for print ads and performing in commercials. On the day she went
into the studio to make the 1981 LEGO ad, she was given a set of original LEGOs
and an hour to play with them and make her own creationit is what you see in
the ad. (And those were her own clothesthe comfy jeans and blue striped t-shirt
and sneakers without a hint of pink that she wore in off the street.)
The news van kit struck her as really quite different. She does not have
children, so the change in LEGO represented by the Friends line was startling:
In 1981, explains Giordano, LEGO were Universal Building Sets and thats
exactly what they were
for boys and girls. Toys are supposed to foster
creativity. But nowadays, it seems that a lot more toys already have messages
built into them before a child even opens the pink or blue package. In 1981,
LEGO were simple and gender-neutral, and the creativity of the child produced
the message. In 2014, its the reverse: the toy delivers a message to the child,
and this message is weirdly about gender.
The original 1981 ad has been making the rounds in my girl empowerment blogging
circles for the past few years now, symbolic of the nostalgia that aint what it
used to be when it comes to childrens toys. The stereotyping of girls in their
world of play is an issue close to my heart and one that I address in my book
Her Next Chapter, because, as Maria Montessori notably said, play is the work of
the child.
Editors Note: What most recent articles about this inspiring ad have left
out, is the equally inspiring woman who created it. According to a January 21,
2014 Mashable piece, The What is Beautiful ad was created by Judy Lotas, who
was the creative director at SSC&B, a now-defunct ad agency
She had two young
daughters at the time, and gender equality was a big topic.
Over at Princess Free Zone, Michele Yulo has been writing about the change in
LEGO since the new LEGO Friends line dropped anchor in girls toy aisles all
around the world. Last year, says Yulo, I did my own homemade version of the
ad to show that it is not that kids have changed, forcing companies to adopt
separate but equal and pink marketing strategiesin fact, it is the other
way around. I didnt change the tagline except to say that What it is is still
beautiful. Because it is.
Thats Yulos daughter on the right side of the meme, holding her own unique
LEGO structure built with regularI mean boysLEGO.
Whats the problem with girl LEGO? Why is everyone against pink?, ask many
parents. Ill let Rachel Giordano answer that question: Because gender
segmenting toys interferes with a childs own creative expression. I know that
how I played as a girl shaped who I am today. It contributed to me becoming a
physician and inspired me to want to help others achieve health and wellness. I
co-own two medical centers in
Seattle. Doctor kits used to be for all children, but now they are on the boys
aisle. I simply believe that they should be marketed to all children again, and
the same with LEGO and other toys.
I couldnt help being curious about how Giordanos renewed fame first came to
her attention and how it was affecting her. I did so many advertisements as a
kid that this LEGO ad did not stand out in my memory, says Giordano. When it
resurfaced on the Internet all these years later, I was totally surprised, and
some of my friends asked, Is that you? Im super excited to tell my story!
Giordano has grown up, but shes still the same cheerful and creative person you
see in the original ad. As Yulos meme suggests, children havent changed, but
adults who market to them have. And LEGO? They sure are different. How about
this? Lets give all children a world of play that includes all colors and all
possibilities, and lets market it that way. What do we have to lose, besides
stereotypes? Gender-segmented toys may double corporate profits, but always seem
to result in for-girls versions that are somehow just a little bit less. I say,
lets give girls more. Any reason not to??
About This Contributor:
Lori Day is an educational psychologist, consultant, and parenting coach with
Lori Day Consulting in Newburyport, MA.
From:
WomenYouShouldKnow.net
HuffingtonPost.com
-end of report-
|
|
|
The Little Girl from the 1981 LEGO Ad is All Grown Up, and Shes Got Something
to Say
February 11, 2014
By Lori Day
In mid-January,
this
article on The Huffington Post hit my Facebook newsfeed like a Justin Bieber
deportation petition - it was everywhere. In it, HuffPost Family News Editor
Jessica Samakow writes:
Pay attention, 2014 Mad Men: This little girl is holding a LEGO set. The LEGOs
are not pink or made for girls. She isnt even wearing pink. The copy is about
younger children who build for fun. Not just girls who build. ALL KIDS. In
an age when little girls and boys are treated as though they are two entirely
different species by toy marketers, this 1981 ad for LEGO one of our favorite
images ever issues an important reminder.
Something about this piece with the iconic 1981 ad tapped the zeitgeist and it
became one of HuffPos more viral articles in recent memory, receiving over
60,000 shares. And along the way, the small world of Facebook led to a comment
thread on my wall where someone, upon seeing the little red-haired girl holding
her LEGOs, wrote, Hey, I know her! And now I do too, because thats the
serendipity of social media. Her name is Rachel Giordano, she is 37 years old,
and shes a practicing naturopathic doctor in
Seattle, Washington. Giordano agreed to talk to me about her childhood and the
ad, and to pose for a new Then & Now photo meme, which you see above in the lead
image.
As I was planning my interview with Rachel Giordano, I saw
this blog post by Achilles Effect, and knew immediately what Giordano should be
holding in the new version of the photo. Enter the Heartlake City rolling beauty
salon TV news van, one of the latest additions to the LEGO Friends line.
Advertising copy lets us know what being a news anchor involves for minifig
Emma:
Break the big story of the worlds best cake with the Heartlake News Van! Find
the cake and film it with the camera and then climb into the editing suite and
get it ready for broadcast. Get Emma ready at the makeup table so she looks her
best for the camera. Sit her at the news desk as Andrew films her talking about
the cake story and then present the weather to the viewers.
Cake? Seriously? And what-the-what is that when you look inside the news van?
Where is the equipment? Is it behind the gigantic makeup vanity? As Achilles
Effect blogger Crystal Smith notes, This toy had so much potential to inspire
young girls who think journalism would be a cool career. Instead, they get the
same message delivered just about everywhere else in the culture that surrounds
them: look pretty and smile for the camera.
Children havent changed, but adults who market to them have
What do we have
to lose, besides stereotypes?
So what did Rachel Giordano have to say about the LEGO news van when it pulled
up to her medical office in Seattle via Amazon and UPS? First things first: she
told me what it was like to be a child model for the Ford Agency in New York
City, posing for print ads and performing in commercials. On the day she went
into the studio to make the 1981 LEGO ad, she was given a set of original LEGOs
and an hour to play with them and make her own creationit is what you see in
the ad. (And those were her own clothesthe comfy jeans and blue striped t-shirt
and sneakers without a hint of pink that she wore in off the street.)
The news van kit struck her as really quite different. She does not have
children, so the change in LEGO represented by the Friends line was startling:
In 1981, explains Giordano, LEGO were Universal Building Sets and thats
exactly what they were
for boys and girls. Toys are supposed to foster
creativity. But nowadays, it seems that a lot more toys already have messages
built into them before a child even opens the pink or blue package. In 1981,
LEGO were simple and gender-neutral, and the creativity of the child produced
the message. In 2014, its the reverse: the toy delivers a message to the child,
and this message is weirdly about gender.
The original 1981 ad has been making the rounds in my girl empowerment blogging
circles for the past few years now, symbolic of the nostalgia that aint what it
used to be when it comes to childrens toys. The stereotyping of girls in their
world of play is an issue close to my heart and one that I address in my book
Her Next Chapter, because, as Maria Montessori notably said, play is the work of
the child.
Editors Note: What most recent articles about this inspiring ad have left
out, is the equally inspiring woman who created it. According to a January 21,
2014 Mashable piece, The What is Beautiful ad was created by Judy Lotas, who
was the creative director at SSC&B, a now-defunct ad agency
She had two young
daughters at the time, and gender equality was a big topic.
Over at Princess Free Zone, Michele Yulo has been writing about the change in
LEGO since the new LEGO Friends line dropped anchor in girls toy aisles all
around the world. Last year, says Yulo, I did my own homemade version of the
ad to show that it is not that kids have changed, forcing companies to adopt
separate but equal and pink marketing strategiesin fact, it is the other
way around. I didnt change the tagline except to say that What it is is still
beautiful. Because it is.
Thats Yulos daughter on the right side of the meme, holding her own unique
LEGO structure built with regularI mean boysLEGO.
Whats the problem with girl LEGO? Why is everyone against pink?, ask many
parents. Ill let Rachel Giordano answer that question: Because gender
segmenting toys interferes with a childs own creative expression. I know that
how I played as a girl shaped who I am today. It contributed to me becoming a
physician and inspired me to want to help others achieve health and wellness. I
co-own two medical centers in
Seattle. Doctor kits used to be for all children, but now they are on the boys
aisle. I simply believe that they should be marketed to all children again, and
the same with LEGO and other toys.
I couldnt help being curious about how Giordanos renewed fame first came to
her attention and how it was affecting her. I did so many advertisements as a
kid that this LEGO ad did not stand out in my memory, says Giordano. When it
resurfaced on the Internet all these years later, I was totally surprised, and
some of my friends asked, Is that you? Im super excited to tell my story!
Giordano has grown up, but shes still the same cheerful and creative person you
see in the original ad. As Yulos meme suggests, children havent changed, but
adults who market to them have. And LEGO? They sure are different. How about
this? Lets give all children a world of play that includes all colors and all
possibilities, and lets market it that way. What do we have to lose, besides
stereotypes? Gender-segmented toys may double corporate profits, but always seem
to result in for-girls versions that are somehow just a little bit less. I say,
lets give girls more. Any reason not to??
About This Contributor:
Lori Day is an educational psychologist, consultant, and parenting coach with
Lori Day Consulting in Newburyport, MA.
From:
WomwnYouShouldKnow.net
HuffingtonPost.com
-end of report-
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LEGO® set 10241 Maersk Line Triple-E
The set was officially unveiled at LEGO Fan Weekend in Skærbæk.
Ages 12+. 1,518 pieces.
Build the Maersk Triple-E container vessel a true giant of the seas!
US $149.99
CA $179.99
DE 129.99
UK 109.99 £
DK 1199.00 DKK
Presenting the largest ship in the world the record-breaking Maersk
Triple-E. Built from over 1,500 bricks, the model recreates the real vessel in
amazing detail. Our LEGO® designers have included rare colors such as medium
azur, dark red, sand blue and sand green. There are rotating gold-colored screw
blades leading to the brick-built twin propeller engines, which you can view
through the window built into the port side of the ship. You can even customize
it by adding or removing the containers. This authentic set includes a display
stand and fact plaque with detailed information about the ship and, as a
finishing touch, theres the gold coin that is added under the mast of all
Maersk Line ships for good luck on their voyages. This model is perfect for LEGO
fans!
Features include rotating gold-colored propeller blades, brick-built twin
8-cylinder engines, viewing window into the engine compartment, adjustable
rudders, detachable lifeboats, removable containers, rotating crane arms and a
special good luck coin.
Includes rare medium azur, dark red, sand blue and sand green colored
elements Play with the model on carpeted surfaces or mount the model on the
display stand Building instructions also include interesting facts about the
real ship Includes 1,518 bricks
Ship (mounted on stand) measures over 8 (21cm) high, 25 (65cm) long and 3
(9cm) wide
LEGO channel. Video link: YouTube.com
Available for sale directly through LEGO® beginning January 2014 via
shop.LEGO.com, LEGO® Stores or via phone.
Source: LEGO
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In lugnet.animation, Abner Finley wrote:
|
The LEGO Wire animation video.
If you remember the TV series The Wire, you might get it.
From YouTube.com The Wire - LEGO
Style
Enjoy!
Note: (The LEGO Group does not sponsor, authorize, or endorse this video.)
You play with toys in dirt, you will get dirty toys. - McNultly
|
Here is another link to the video:
The Wire - LEGO Style!
-Enjoy!
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THE LEGO GROUP EXPANDS MINECRAFT COLLECTION
Two additional models based on the popular virtual 3D world make their debut at
Comic-Con International and will be on shelves this September.
COMIC-CON INTERNATIONAL: SAN DIEGO (July 17, 2013) - Delighting LEGO® and
Minecraft fans across the globe, The LEGO Group today announced it is extending
its relationship with Swedish game developer Mojang to build on the blockbuster
success of its first LEGO Minecraft building set to add two new models that will
be released September 1, 2013.
LEGO Minecraft provides the opportunity to build, reconfigure and create new
Minecraft micro-worlds in a physical LEGO way. The two new 3x3x3 models, The
Village and The Nether, are on display for the first time at Comic-Con
International in San Diego. Fans can also enjoy and take pictures with a large
interactive 3D mosaic complete with Micromob character props at the LEGO booth
(#2829).
LEGO Minecraft is a perfect example of how peoples passions can be amplified
when digital and physical interests are combined, and there couldnt be more
synergy between the engine that drives the Minecraft gaming experience and the
creative fuel of a LEGO building experience, said Michelle Wilson, senior brand
manager for LEGO Systems, Inc. We are thrilled to continue our collaboration
with Mojang to create new Minecraft characters and environments in LEGO form so
that fans can get as creative as theyd like in their physical world as in their
digital one.
Theres no doubt about the connection between LEGO building and Minecraft not
only the design similarities, but the immense creativity that our fan bases
share, said Lydia Winters, Mojangs director of fun. Given how well received
the first model was last year, we cant wait to see what fans think of these new
designs.
LEGO Minecraft New Product Highlights
The Village
With this model, fans can create and customize their own Minecraft village with
LEGO bricks. Just like the game, fans can build houses, grow crops and beware
the mines in their own micro-world as well as play out their own storylines with
Pig, Villager and Zombie constructible Micromob figures.
The Nether
Builders can create the Minecraft Obsidian Portal and The Nether to explore the
newest biome with this micro-scale LEGO model, complete with Netherrack, gravel,
flowing lava and bedrock. This model includes two Ghasts and one Zombie Pigman
constructible Micromob figures.
The new LEGO Minecraft micro-scale models can be split into four sections and
reconfigured for different play experiences. They will be available beginning
September 1, 2013 with a suggested retail price of $34.99.
Info from LEGO.
-end of report-
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LEGO® set 10235 Winter Village Market
The set was officially unveiled at BrickFête in Toronto.
Ages 12+. 1,261 pieces.
Collect and create a fun festive scene with the Winter Village Market!
Prices
US $99.99
CA $129.99
DE 89.99
UK 79.99 £
DK 799.00 DKK
Bring home the holiday spirit with the Winter Village Market, continuing the
popular LEGO® Winter Village Series. Turn the handle and take a ride on the
rocking horse as the carousel spins! Visit the carnival booth. Fill up on
holiday and fair favorites including a pie, pretzel and croissant at the bakers
stand, chicken and sausage at the grill stand or sweet treats at the candy shop.
Celebrate a holiday season full of traditions and building with the Winter
Village Market! Includes 9 minifigures with accessories: 3 females, 2 males and
4 children.
Includes 9 minifigures with accessories: 3 females, 2 males and 4 children
Features functioning carousel and operators booth with moving bucket
challenge, bakers stand, grill stand, candy stand, 2 streetlamps, 3 trees, a
bench and 3 tables Accessories include cups, teddy bear, a cat, scarf, purse
and lots of food elements Carousel horses feature new ornamental headwear
design Turn the handle to make the carousel rotate
Take a ride on the carousel
Watch the carousel horses really rock!
Fill up on holiday treats at the bakery, grill and candy stands!
Carousel and operators booth measure 7; (19cm) high, 10; (25cm) wide and
6; (16cm) deep Booths measure over 3; (9cm) high, 3; (8cm) wide and 1;
(4cm) deep Combine with 10229 Winter Village Cottage for an even bigger
winter scene!
LEGO channel. Video link: YouTube.com
Available for sale directly through LEGO® beginning October 2013 via
shop.LEGO.com, LEGO® Stores or via phone.
Source: LEGO
-end of report-
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Published: June 4, 2013. From LEGO.Com website. About Us. New Room.
The right look for a LEGO® House
The LEGO Group today revealed the design of the experience center The LEGO
House. The center, which will be built in Denmark, illustrates the systematic
creativity of LEGO bricks and is expected to attract 250,000 visitors annually.
When the LEGO House opens in 2016 visitors to the house in Billund, Denmark will
enter a building that resembles gigantic LEGO bricks combined and stacked in a
creative way to create an imaginative experience both outside and inside. In the
experience center guests can expect hours full of active fun while at the same
time engaging in an educational and inspirational experience everything that
LEGO play offers.
Kjeld Kirk Kristiansen, LEGO owner, explains:
The LEGO House will show the past, present and future of the LEGO idea and I am
certain it will be a fantastic place, where LEGO fans of all ages and their
families and friends will get a wide range of unique LEGO experiences. It is our
belief that LEGO play fosters innovative thinking, and the LEGO House gives us
an opportunity to make it very tangible what LEGO play offers and how it
stimulates childrens creativity and learning.
The project has been under way for more than a year and today the design of the
house was revealed.
Architect firm BIG (Bjarke Ingels Group) has designed a building that
encapsulates what LEGO play and LEGO values are all about, says Hans Peter
Folmann, Marketing responsible for the LEGO House and adds:
The creative use of the LEGO brick shape is a true visualization of the
systematic creativity that is at the core of LEGO play, so we believe that this
is the right look for the LEGO House. And it simply looks amazing.
You can see an early concept video of the LEGO House here. The interior of the
building has not been designed yet and will look very different from what can be
seen in the video.
(See the video via AboutUs link listed below)
The LEGO House will be approximately 30 meters tall, and there will be public
access to several roof-top gardens from the outside. The building will offer
visitors a total of 7,600 square meters of exhibition areas, a café, a unique
LEGO store and a large public square.
It is our wish that the LEGO House is used by both visitors and the citizens of
Billund; the birthplace and home town of the LEGO Group. For this reason a large
part of the building - 1,900 square meters - will be a covered square with free
access for the public, and we hope it will be a natural gathering point for
people living in Billund as well as visitors. We do not know what specific
activities will be in the house, says Hans Peter Folmann and adds:
We are very ambitious with the LEGO House - It is our hope and mission that a
visit to the LEGO House will be an experience you will never forget, no matter
if you are a long time fan or just want to know more about what LEGO play stands
for.
Construction of the building is expected to begin in early 2014 and the LEGO
House will be inaugurated in 2016.
The LEGO House
Will cover an area of 80 by 100 meters and it will be approximately 30 meters
tall. Will feature a total of 7,600 square meters including exhibition
areas, a café, a LEGO store and a public square. Will be built at the center
of the town of Billund, and many entrances will open up the building to the
surrounding area. will be built in collaboration between KIRKBI A/S, the LEGO
Foundation and the LEGO Group, but the LEGO Group will handle the daily
operation of the LEGO House once finished.
Aboutus.LEGO.com
Information and source from LEGO.com.
-end of report-
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In lugnet.mediawatch, Abner Finley wrote:
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The Worlds Largest LEGO Model Is A Life-Size X-Wing - Video
|
While this is a great model, Im not sure it can claim to be the worlds largest
- in most dimensions it probably is, but its definitely not the tallest, not by
a long way:
ROSCO
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In lugnet.loc.ca.on.tor, Gail Meagher wrote:
> The first two nights
> he is coach surfing near Eglington and Keele.
That coach surfing can be dangerous...
FUT: .fun
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Subject:
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Brickworld 2013
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Newsgroups:
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lugnet.events.brickworld, lugnet.fun.community, lugnet.announce, lugnet.general, lugnet.events, lugnet.robotics, lugnet.trains, lugnet.castle, lugnet.pirates, lugnet.space, lugnet.people
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Followup-To:
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lugnet.events.brickworld
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Date:
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Fri, 15 Feb 2013 21:47:53 GMT
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Highlighted:
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(details)
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Viewed:
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78227 times
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Good afternoon everyone,
If you have not heard, Brickworld 2013 will be held at a new home - The
Renaissance Hotel & Convention Center in Shaumburg, IL. This move is in
response to the attendees desire to hold the event in a single room. We will be
starting this year with a 50,000 square foot room for the fun.
This will be an entirely new and fun experience for all the attendees.
You can learn more at Brickworlds web site.
Also, Geek Nation Tours will be hosting a special tour to the event if they
generate enough interest. Stay tuned as they will post additional information.
As always, we look forward to seeing everyone at the event in June.
Warm Regards,
Adam, Bryan and the entire Brickworld Team
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In lugnet.animation, Abner Finley wrote:
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I know this been out for couple years. But, if you havent heard or know of
Adult Swim. Well now you do.
The video of LEGO Launch Failure, created by the people of Robot Chicken.
YT Channel: AdultSwim: YouTube.com
Enjoy!
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I love it, especially the fact that they used Classic Space figures for the
astronauts. Very funny.
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In lugnet.off-topic.clone-brands, Dave Schuler wrote:
> You're not going to believe this, but I did the same thing to the same LEGO rep
> about four days ago in the very same TRU, though this time I asked about some
> upcoming Mega Bloks Halo products.
>
> Small world.
She's been repping for 10 years? Wow. Maybe you're secretly trying to hit on her
but you're just really slow.
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In lugnet.off-topic.clone-brands, Dave Schuler wrote:
> During the past weekend I discovered a cool and huge new MegaBloks Firetruck
> at a local TRU, containing about 1100 pieces for $50. At my lunch hour
> today I stopped by a different TRU with the intention of purchasing it, but
> I didn't see it on the shelves. A TRU stockworker stood on a tall ladder
> nearby, and I mentioned that I had seen the kit at another TRU, and I asked
> if she knew whether it was in stock at this location.
>
> Then she turned toward me, and I saw the emblem on her shirt, and she said
> "I'm sorry, I work for LEGO."
>
> Doh!
>
> She feigned horrified indignation, but she was acually really cool about it.
> Then she said, "Well, our markets don't overlap too much." Which baffled
> me, but it seemed like a gracious way to help me get my foot out of my mouth.
You're not going to believe this, but I did the same thing to the same LEGO rep
about four days ago in the very same TRU, though this time I asked about some
upcoming Mega Bloks Halo products.
Small world.
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In lugnet.animation, Abner Finley wrote:
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The LEGO Wire animation video.
If you remember the TV series The Wire, you might get it.
From YouTube.com The Wire - LEGO
Style
Enjoy!
Note: (The LEGO Group does not sponsor, authorize, or endorse this video.)
You play with toys in dirt, you will get dirty toys. - McNultly
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This was great! Some may recognize the rowhouses in the clip. Theyre mine. I
shipped them off to Austin, TX for filming and now theyre back with me at my
office. Theyre actually very well traveled. They were at Bricks By The Bay a
couple of years ago too. Soon to be taken home and dismantled . . .
Jonathan
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-- /PRNewswire/ --
The Force Remains With The LEGO Group
-Worlds leading construction toy manufacturer renews deal to solidify LEGO®
Star Wars™ franchise development-
By The LEGO Group
Published: Monday, Feb. 13, 2012
BILLUND, Denmark, The LEGO Group and Lucasfilm Ltd. today announced renewal of
the Star Wars™ licensing deal that, 12 years ago, transformed a construction toy
theme into a global entertainment property with strong cross-generational,
multi-platform appeal. Fans can look forward to LEGO® Star Wars product and
content development for the next 10 years, according to the terms of the deal.
The LEGO Group first acquired the rights to manufacture LEGO toys based on the
Star Wars universe in 1999, marking the first time in its global history that
the worlds leading construction toy manufacturer would represent someone elses
story and characters in the LEGO world. What was once considered a licensed
novelty is now considered a core LEGO franchise, similar to LEGO CITY, and ranks
among the companys global top themes.
A best-seller since its introduction, LEGO Star Wars has experienced tremendous
growth over the last six years in particular, due to the continued strength of
core construction toy development and expansion to video games, publishing,
television and video content and other relevant categories for fans of all ages.
It is very rare to find an evergreen property that delivers growth year on year
in toys, even in years without events driving box office buzz, yet Star Wars
defies all odds, continually reinventing itself, and our LEGO business continues
to grow exponentially, said Jill Wilfert, Vice President of Licensing and
Entertainment for The LEGO Group. Star Wars is a cultural phenomenon that
shares many characteristics with the LEGO brandcross generational appeal,
versatile story and character content, creativity and imaginationand we believe
that we can continue to grow LEGO Star Wars for many years to come.
We are delighted to have extended our long and very successful relationship
with LEGO Group, said Derek Stothard, Senior Director for Global Toys and
Hardlines at Lucas Licensing. Bringing together these two iconic global brands
has created something special that is enjoyed by kids, families and fans
everywhere.
Star Wars is as relevantperhaps more relevanttoday than it was in 1977 when it
was introduced, and in 1999 when the first of the next three episodes began to
be told. For 2011, Star Wars is the #1 property and #1 license for Boys ages 6
and older according to NPD Group, and has been a top‑3 boys license for
the last 11 years. The LEGO share of the property continues to grow, as new
generations of children discover, engage with and explore the Star Wars stories
through constructive play.
A global toy phenomenon
LEGO Star Wars continues to rank among the best-selling global toy lines, with
in excess of 200 million boxes sold worldwide since its 1999 launch. More than
340 LEGO Star Wars models have been developed, replicating iconic scenes and
starships, as well as more than 425 minifigures from the Star Wars universe.
Sets depict everything from the feature film Saga to the animated television
series Star Wars: The Clone Wars. Four cross-platform LEGO Star Wars video game
titles have changed the face of casual gaming, selling in excess of 30 million
units, and are reciprocally driving desire for building toys and video games
while also bringing families together to share both forms of play. The line has
inspired short- and long-form entertainment in the form of mini movies and the
first-ever 30-minute television special, LEGO Star Wars: The Padawan Menace,
aired on top childrens networks around the world, including Cartoon Network in
the U.S., Super RTL In Germany and on France TV, and is now available on
Blu-ray/DVD. LEGO Star Wars: The Visual Dictionary from Dorling-Kindersley has
been on the New York Times Bestsellers list for 81 weeks, topping the list at
number-one for 18 weeks. Additionally, the franchise is the basis of the
first-ever LEGOLAND® Park Miniland display area based on a fictional
environment, which debuted last year in Carlsbad, California, Billund, Denmark
and Gunzburg, Germany and opens this year in Windsor, England.
About The LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund,
Denmark. It was founded in 1932 and today the group is one of the worlds
leading manufacturers of play materials for children, employing approximately
9,000 people globally. The LEGO Group is committed to the development of
childrens creative and imaginative abilities. LEGO products can be purchased in
more than 130 countries.
About Lucasfilm Ltd.
Lucasfilm Ltd. is one of the worlds leading film and entertainment companies.
Founded by George Lucas in 1971, it is a privately held, fully-integrated
entertainment company. In addition to its motion-picture and television
production operations, the companys global activities include Industrial Light
& Magic and Skywalker Sound, serving the digital needs of the entertainment
industry for visual-effects and audio post-production; LucasArts, a leading
developer and publisher of interactive entertainment software worldwide; Lucas
Licensing, which manages the global merchandising activities for Lucasfilms
entertainment properties; Lucasfilm Animation, which is currently producing
content for film and television, including Star Wars: The Clone Wars, a
CG-animated half-hour television series; and Lucas Online creates Internet-based
content for Lucasfilms entertainment properties and businesses. Additionally,
Lucasfilm Singapore, produces digital animated content for film and television,
as well as visual effects for feature films and multi-platform games.
Lucasfilms motion-picture productions include three of the 20 biggest
box-office hits of all time and have received 19 Oscars and more than 60 Academy
Award nominations. Lucasfilms television projects have won 12 Emmy Awards.
Lucasfilm Ltd. is headquartered in San Francisco, Calif.
LEGO, its logo and the Minifigure are trademarks of The LEGO Group. ©2012 The
LEGO Group.
STAR WARS, THE CLONE WARS and related character names are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or
its affiliates.
©2012. TM & © Lucasfilm Ltd. All rights reserved.
SOURCE The LEGO Group
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For Immediate Release
Contact: Robin Werner
TAMPA, FLORIDA - The Greater Florida LEGO Users Group (GFLUG) is proud to
announce its participation in the Tampa Model Train Show this December 17-18,
2011 at the Florida State Fairgrounds Special Events Center.
The GFLUG all LEGO Gauge train layout will feature our large Downtown Tampa
scene with various skyscrapers, buildings, highways, a working drive-in and
much more. There will be multiple loops of running LEGO Trains and even more
trains on display in the two large working railroad yards. Also, dont miss
the Kids Build and Play area where you can build with thousands of LEGO Bricks!
Show details:
http://www.gserr.com
7th Tampa Model Train Show
December 19 and 20, 2009
Florida State Fairgrounds
Special Events Center
Martin Luther King Boulevard
Tampa, Florida
Saturday, December 17, 2011 - 9am - 5pm
Sunday, December 18, 2011 - 10am - 4pm
There is a admission fee for Adults, kids 12 and under FREE w/adult.
Also there is a fee for parking (so carpool with friends)
One dollar off adult coupon:
http://www.gserr.com/shows/DiscountCard5.htm
--
Robin Werner
Co-Founder, GFLUG/GFLTC
http://www.gflug.org
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In lugnet.fun.community, Patrick Bégin wrote:
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This is a message I reported from the LEGO ambassadors forums, sorry, I
should have put it in quotes.
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Ah, I see. I was confused when I saw a message from Jim under someone elses
account, since I know he has his
own account here.
Thanks,
David
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