Subject:
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Re: Why not smaller & more affordable for all? was Re: LEGO Factory sets
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Newsgroups:
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lugnet.dear-lego
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Date:
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Wed, 20 Jul 2005 07:04:32 GMT
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Viewed:
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4765 times
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In lugnet.build.microscale, Jeff Szklennik wrote:
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In lugnet.build.microscale, Kelly McKiernan wrote:
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In lugnet.build.microscale, Bruce Hietbrink wrote:
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SNIP
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The Airport
set, with 607 pieces, is USD$39.99.
The Amusement
Park set is USD$69.99 and is 1,344 pieces.
Finally, the big set,
Skyline, is
USD$129.99 for 2,747 pieces.
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SNIP
This is an example of unwise marketing/pricing on the Lego Co.‘s part (IMHO).
To make these more widely accessible, the sets should have been sold per
individual winner (just the pirate ship, just the Statue of Liberty, etc.) to
keep the price less, starting around $10 or $15 (still seems doable to me
since they’e mostly made of small parts & the current prices are MUCH less
than $0.10/piece; AFAIK a good average-I assume Lego is gonna make a decent
profit since the design, CAD & instructions were done by fan designers using
small standard pieces & LEGO Co. is willing to have low price/piece points
already). Lego could have made a series of increasing price point sets like
most of their other lines. Since I’m gainfully employed, I’ll be able to get
them all (& I will), but the fantastic work of the Lego community that
resulted in many highly desirable designs, & showcased Lego creativity at
it’s most fundamental best: BY THE CUSTOMER, may now only be available to
(mostly) older, employed Lego fans. Obviously some AFOL parents will get
them for their kids, & kids with great allowances, will get them etc, but I
was really hoping the Lego Co. would use this opportunity to aggressively
market their product to the widest group possible. I think mor lower priced
sets would work better in this capacity & from the ‘designed by so-and-so
individual’ idea of the contest, I was expecting more individual-fan designed
sets. OK, and it would allow me to space out my most anticipated of this
years Lego sets as weekly treats: “Ugh thank goodness it’s friday, I worked
hard this week, time to get so-and-so’s set”...yeah as if i’d need an excuse
not to buy them (all at once for that matter) :)
X-posted to Dear Lego
Jeff
P.S. pleas excuse the grammar & long sentences as it’s late, I’m tired & I
didn’t want to forget to post my thoughts. ‘night
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As you are, I am a bit disappointed by the range of size TLC have chosen for the
LEGOfactory products (too big - 130$ is just an incredibly high upper limit to
me for a System and “no licence” product) but I think that choice is due to the
fact that’s a ShopAThome exclusive. (and I’m not able to explain more that
reason, it’s just a thought).
I hope in the future to see similar LEGOfactory products on store shelves with
sets on the 100-300 parts range as a very attractive product. I understand
that’s quite impossible as LEGOfactory is a CAD product concept.
I also hope TLC is not making a bad move by encouraging kids to use virtual
bricks with LDD, to use their computer by not printing BIs : in short to
encourage kids not to buy real LEGO bricks.
Didier
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