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In lugnet.build.microscale, Jeff Szklennik wrote:
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In lugnet.build.microscale, Kelly McKiernan wrote:
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In lugnet.build.microscale, Bruce Hietbrink wrote:
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SNIP
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The Airport
set, with 607 pieces, is USD$39.99.
The Amusement
Park set is USD$69.99 and is 1,344 pieces.
Finally, the big set,
Skyline, is
USD$129.99 for 2,747 pieces.
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SNIP
This is an example of unwise marketing/pricing on the Lego Co.‘s part (IMHO).
To make these more widely accessible, the sets should have been sold per
individual winner (just the pirate ship, just the Statue of Liberty, etc.) ...
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SNIP
I think the grouping together of designs reduced the company’s risk of getting
left with shelves full of the least popular one. I’m not sure how many of you
buy for parts like I do, but if I were just out for sand green bricks and I
could buy just the statue of liberty set, I probably would. In fact if that
were tru I’d buy at least 10 statues and forget the rest. If lots of people did
that, each with their preference, there could be one or two types that didn’t
sell very well and others that ran out quickly.
I think the company knows that the AFOL community is sufficiently strong for
some people to buy the sets even if there are parts they don’t want, and sell
the unwanted parts on Bricklink.
There’s also the question of the different sizes of sets, since there is a wide
range of amounts of parts even between the ten winning designs.
The scaling of price per piece over the three sets shows what I believed
already, that it’s cheaper in bigger sets, given similar types of pieces. This
agrees with common sense, since the overheads per set are similar, reducing the
company’s costs. $5 in $130 is a lot more economical than $5 in $15!
Lower proportional overheads for bigger sets is also a reason why I want to be
able to buy parts by the 10000 of each type. I’m fed up with paying too much
for small sets when I know it would save both us and the company money for them
to sell parts in much larger quantities to AFOLs. Get rid of the overheads of
fancy boxes with pictures, expensive instructions and advertising literature and
just let me buy plain boxes of parts.
I want to see a list of what parts I could buy by the K8 (~15kg), and the prices
of them. Then I’ll go on a serious shopping spree. Let’s start with bricks and
plates of all sizes in all colours, with a price half that of the current PaB
shop prices. A few of those and we can start building our own Legoland gardens.
Resource the community!
Mark
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