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In lugnet.build.microscale, Tim David wrote:
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I’m 80% sure (guesswise) that the reason is “we don’t have enough SKUs”...
This seems to me a sign of internal breakage, LEGO needs to fix their
systems so they can have more SKUs without it costing them a lot more.
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How much does it cost to have some more numbers?!
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It’s not a matter of simply adding more numbers to the system. As was pointed
out elsewhere, each new product brings added complexity to the system, as well
as additional development costs. Designing and printing one box, for example, is
always going to be cheaper than designing two boxes or certainly 10 boxes.
Each time a new product is inserted into the system (not the number only, but
the physical product itself), costs increase from things like distribution,
storage, management, development, quality assurance, marketing, planning... the
list goes on.
With SAH exclusives, we have a smaller market overall compared to, say, retail.
So there’s not as much flexibility to create an unlimited number of products.
Heck, for that matter, we don’t even created “unlimited” product lines even in
retail.
Hope that helps.
Jake
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Jake McKee
Community Liaison
LEGO Community Team
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