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 Dear LEGO / 5211
5210  |  5212
Subject: 
Re: Dillution of trade name
Newsgroups: 
lugnet.dear-lego, lugnet.admin.general
Date: 
Fri, 28 Jan 2005 12:48:05 GMT
Viewed: 
4003 times
  
Calling "lego" "legos" must be an american thing; I have never heard it used in
the UK.

Interestingly, searching loc.uk for "legos" got hits for "lego's".

Scott A


In lugnet.dear-lego, Scott Lyttle wrote:
In lugnet.dear-lego, Ray Sanders wrote:
Dear LEGO,

While shopping yesterday in a relatively new US WalMart store, I noted that the
various sections of the toy department have little banner signs hanging out from
the top of the stock shelves. These seemed to be placed in such a way so that
you can see them when peering down an aisle from the main aisle. The one over
the LEGO brand toy section was titled "Legos" (with that capitilization and
punctuation). I'm not sure if this was done like this with permission of TLG. At
first glance, it would seem to be an incorrect usage and potentially a trademark
dillution. The sign in question was one of the newer dark gray signages that
WalMark is transitioning to. If you want the location of the store, please
contact me privately.

thanks, Ray Sanders


I have also noticed this in some of the Atlanta-area Wal-Mart stores.

Scott Lyttle



Message has 1 Reply:
  Re: Dillution of trade name
 
Hello! (...) Oh, people (kids, parents, non-AFOLs) are using "legos" all the time around here. It simply is shorter for "LEGO bricks" and everybody still knows exactly what this term ("legos") is referring to. As long as it's not used in official (...) (19 years ago, 28-Jan-05, to lugnet.dear-lego, lugnet.admin.general)

Message is in Reply To:
  Re: Dillution of trade name
 
(...) I have also noticed this in some of the Atlanta-area Wal-Mart stores. Scott Lyttle (19 years ago, 27-Jan-05, to lugnet.dear-lego)

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