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Dear LEGO,
While shopping yesterday in a relatively new US WalMart store, I noted that the
various sections of the toy department have little banner signs hanging out from
the top of the stock shelves. These seemed to be placed in such a way so that
you can see them when peering down an aisle from the main aisle. The one over
the LEGO brand toy section was titled "Legos" (with that capitilization and
punctuation). I'm not sure if this was done like this with permission of TLG. At
first glance, it would seem to be an incorrect usage and potentially a trademark
dillution. The sign in question was one of the newer dark gray signages that
WalMark is transitioning to. If you want the location of the store, please
contact me privately.
thanks, Ray Sanders
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In lugnet.dear-lego, Ray Sanders wrote:
> Dear LEGO,
>
> While shopping yesterday in a relatively new US WalMart store, I noted that the
> various sections of the toy department have little banner signs hanging out from
> the top of the stock shelves. These seemed to be placed in such a way so that
> you can see them when peering down an aisle from the main aisle. The one over
> the LEGO brand toy section was titled "Legos" (with that capitilization and
> punctuation). I'm not sure if this was done like this with permission of TLG. At
> first glance, it would seem to be an incorrect usage and potentially a trademark
> dillution. The sign in question was one of the newer dark gray signages that
> WalMark is transitioning to. If you want the location of the store, please
> contact me privately.
>
> thanks, Ray Sanders
I have also noticed this in some of the Atlanta-area Wal-Mart stores.
Scott Lyttle
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Calling "lego" "legos" must be an american thing; I have never heard it used in
the UK.
Interestingly, searching loc.uk for "legos" got hits for "lego's".
Scott A
In lugnet.dear-lego, Scott Lyttle wrote:
> In lugnet.dear-lego, Ray Sanders wrote:
> > Dear LEGO,
> >
> > While shopping yesterday in a relatively new US WalMart store, I noted that the
> > various sections of the toy department have little banner signs hanging out from
> > the top of the stock shelves. These seemed to be placed in such a way so that
> > you can see them when peering down an aisle from the main aisle. The one over
> > the LEGO brand toy section was titled "Legos" (with that capitilization and
> > punctuation). I'm not sure if this was done like this with permission of TLG. At
> > first glance, it would seem to be an incorrect usage and potentially a trademark
> > dillution. The sign in question was one of the newer dark gray signages that
> > WalMark is transitioning to. If you want the location of the store, please
> > contact me privately.
> >
> > thanks, Ray Sanders
>
>
> I have also noticed this in some of the Atlanta-area Wal-Mart stores.
>
> Scott Lyttle
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Hello!
In lugnet.dear-lego, Scott Arthur wrote:
> Calling "lego" "legos" must be an american thing; I have never heard it used in
> the UK.
Oh, people (kids, parents, non-AFOLs) are using "legos" all the time around
here. It simply is shorter for "LEGO bricks" and everybody still knows exactly
what this term ("legos") is referring to. As long as it's not used in official
environment (to which I would also count forum and newsgroup messages on AFOL
community places as we are somewhat unofficial representatives of LEGO) I don't
think that should be much of a problem.
> Interestingly, searching loc.uk for "legos" got hits for "lego's".
Argh. That's a problem! The Fools' Apostrophe![1]
[1] And since I'm not a native speaker of English I'm very close to be the fool
here myself.... (I hope, though, the apostrophe was correct at this place. ;) )
Bye
Jojo
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