Subject:
|
Re: From the first LEGO(r) Train Summit: LEGO(r) Trains are alive and well
|
Newsgroups:
|
lugnet.trains, lugnet.trains.org
|
Date:
|
Thu, 8 Feb 2001 18:12:54 GMT
|
Viewed:
|
2274 times
|
| |
|
|
In lugnet.trains, John Neal writes:
> LD sells to consumers-- kids, you, me. TLC sells to its customers-- Target,
> TRU, Wal*mart, etc. While this might not be a revelation, its distinction
> will be more and more obvious. LEGO mosaic is a good example. Can't really
> sell a set like that retail.
John, I think you got those backwards. If I remember correctly, Steven H.
(Vice President in charge of LEGO Shop at Home) described the difference
between a 'consumer' and a 'customer'. He described the 'customer' as
having a "relationship" with the seller, where as a 'consumer' doesn't
really care where they buy something. (And that relationship goes both ways!)
For a real world example: A customer might shop at the same gas station
every week, where a consumer would shop someplace else if they could save a
penny per gallon. A customer feels loyalty to the retailer, and the
retailer has the same loyalty to the customer.
LEGO Direct is going to try to turn us *all* into customers! :-)
JohnG, GMLTC
|
|
Message is in Reply To:
44 Messages in This Thread:
 
 
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
