Subject:
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Re: From the first LEGO(r) Train Summit: LEGO(r) Trains are alive and well
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Newsgroups:
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lugnet.trains, lugnet.lego.direct
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Date:
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Sun, 4 Feb 2001 19:36:15 GMT
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Viewed:
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2724 times
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Well said!
My LEGO Retailer friends tell me these same things all the time. Their customers
are very frustrated.
-Suz
In lugnet.trains, Kevin Loch writes:
> LEGO would be making a huge mistake if they assumed
> that the things we want are different than what
> kids want. I hear just about every day from
> a very reliable source that parents and kids
> hate juniorized sets. They want sets with more pieces.
> They want sets with more "bricks" rather than special pieces.
> They *really* want "girl sets that you can build like
> the boy sets." Even parents buying Duplo want more bricks,
> less tubes. They want mid-sized Technic sets so they don't
> have to buy Mindstorms or Silver Champion to get some Technic
> parts. They want sets they can build the main model, the alternate
> models and their own ideas using all of the pieces in the set.
>
> I'm not making this stuff up, this is what actual parents
> and kids say every day while making LEGO purchasing decisions.
>
> If LEGO is going to include the adult demographic in their
> target market that's great! I hope they also realize that
> most of the rest of their target market wants the same things.
>
> They want sets that are fun and challenging to build. They want
> pieces they can re-use.
>
> My guess it that their current strategy focuses more on playing
> than building. The problem is that LEGO is a building toy. It
> inspires the creative mind through the building process. This is
> because it is only a coarse representation of reality. The mind
> must fill in the gaps. Play-focused toys are much more articulate,
> but infinately less configurable. LEGO should return to focusing
> on the building experience. Playablility still plays a minor role,
> quite naturally after the building is complete, but it should
> not be the primary focus.
>
> KL
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