Subject:
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Re: From the first LEGO(r) Train Summit: LEGO(r) Trains are alive and well
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Newsgroups:
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lugnet.trains, lugnet.trains.org
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Date:
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Thu, 8 Feb 2001 17:54:59 GMT
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Reply-To:
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johnneal@uswest*ihatespam*.net
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Viewed:
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2328 times
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Jon Kozan wrote:
> In lugnet.trains, John Neal writes:
> > Although we are under NDA, I would say that we know a lot
> > less than many of you probably suppose, so asking for any kind of details
> > really is fruitless. What is most important is that there is definitely a
> > dialog in place. And it is ongoing.
>
> Fine with that.
> I've read everything that's been said, but here's my question:
>
> While the future is probably unknown...
> Did you come away with more of a sense that
> a) LEGO will be responding to the things you are interested in, or
Oh yes! As an AFOL and an LTC member.
> b) LEGO is far more focused on the future of the company - IRR, ROI, etc. and
> they will continue to try new things, but only in so far as they produce the
> bottom line results.
>
> We already know the answer to that: b).
Yes, we do, but LEGO Direct is changing the bottom line, if you will. LD has
much more flexibility and has different constraints than LEGO directed at
retail. Packaging costs, for instance. Look at the box for the Statue of
Liberty set-- no need for flashy, eye catching graphics to grab attention on a
store shelf. As an aside, the story how that set came into being is a cool one,
but I'll let Brad share it. For me, though, it typifies how LD can and will
work.
LD sells to consumers-- kids, you, me. TLC sells to its customers-- Target,
TRU, Wal*mart, etc. While this might not be a revelation, its distinction will
be more and more obvious. LEGO mosaic is a good example. Can't really sell a
set like that retail.
> So if we want to get what we want, we'd better help them get what they want.
> And there are ways we can, and probably ways we have yet to think of.
Getting back to trains, Brad is very excited about what LTCs are doing and wants
to support their efforts (obviously, or he wouldn't have gone through the
expense of inviting some of us to NYC).
> (scary, isn't it - I didn't even go, yet I'm pretty confident about the
> conversations)
lol, we met and discussed for over 8 hours-- you'd be surprised what (and *who*)
came up in the conversations!
-John
>
>
> -Jon
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