Subject:
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Re: Another Legend dies....
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Newsgroups:
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lugnet.trains
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Date:
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Tue, 17 Jul 2001 13:33:23 GMT
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Viewed:
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2544 times
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Erik Olson wrote:
>
> In lugnet.trains, Steve Bliss writes:
> > In lugnet.trains, John Gerlach writes:
> > > In lugnet.trains, Erik Olson writes:
> > > > One thing Brad Justus said on Saturday was that LUGNET estimates of how many
> > > > Guarded Inns were being ordered were "way off" -- the point was that many,
> > > > many times more are being bought by parents of kids. Sales "went through the
> > > > roof" when the S@H catalog went out.
> >
> > That proves that more sales are generated by the catalog than by people reading
> > lugnet. It *doesn't* say anything about the people making those purchases.
> > Who knows whether it's parents, kids or AFOLs placing the orders?
>
> Good point. Brad only talked about how it was kids "directing" their parents
> to buy, shortly after the context of juniorized sets.
However Brad made it quite clear: "on 7 of 8 calls we listened to, you
can hear the kid in the background directing the parent". Those sales
are FOR kids, no matter whose money is being spent. While I question the
7 of 8 calls (Mike pointed out that he usually orders for his son after
bedtime, I also wonder about gift purchases etc. - but then perhaps it
is just evidence that kids are spending their OWN money [with their
parent's help]).
> I don't have a problem adjusting to being in a minority, because we've been
> coddled lately. LUGNET however has allowed the illusion that we really are
> all that important and more.
Brad made it clear that while we are a minor part of their market, we
ARE important to them. We represent a very dedicated fan base which will
promote the brand, we happily provide information (another one Brad
mentioned - they DID use the "parts survey" as an input to their
decision making and it sounded like he was somewhat dissapointed it had
fallen by the wayside).
--
Frank Filz
-----------------------------
Work: mailto:ffilz@us.ibm.com (business only please)
Home: mailto:ffilz@mindspring.com
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Message has 1 Reply:
 | | Re: Another Legend dies....
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| (...) I don't know about all of you, but there are at least 6 non-AFOL families who regularly ask me for Lego advice (including help on buying out-of-production sets). I have told them exactly what I think about Lego Racers, Juniorization, Bionicle, (...) (25 years ago, 24-Jul-01, to lugnet.trains, lugnet.lego.direct)
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Message is in Reply To:
| | Re: Another Legend dies....
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| (...) Good point. Brad only talked about how it was kids "directing" their parents to buy, shortly after the context of juniorized sets. I don't have a problem adjusting to being in a minority, because we've been coddled lately. LUGNET however has (...) (25 years ago, 17-Jul-01, to lugnet.trains)
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