Subject:
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RE: Technic's only in a coma (WAS Re: Technic's Dead )
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Newsgroups:
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lugnet.dear-lego, lugnet.technic
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Date:
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Mon, 5 Aug 2002 17:57:22 GMT
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Reply-To:
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<rhempel@bmts.IHATESPAMcom>
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Viewed:
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331 times
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> LEGO (meaning the parent company) needs to take a look at the success of
> their own Mindstorms sets; Technic to the max. Maybe even the huge success
> of Bionicle; sort of Technic sculptures if you will. But also take a look
> at the popularity of a TV show such as 'Junkyard Wars'. This is nothing
> more than grown-ups playing with big real pieces of building materials; not
> unlike LEGO bricks. Many of the machines and mechanisms built on that show
> could just as easily be built with LEGO bricks. A missed marketing
> opportunity? Perhaps. What if the 'Junkyard Wars' producers licensed the
> LEGO brand? They could put out brick built versions of some of the more
> popular designs seen on the show. Oh and yes, you read correctly. The TV
> show buys the license from the toy company, not the other way around. LEGO
> needs to realize they can actually *make* money from selling their brand.
I'd take it one step further - Brickyard Wars. I hate the Junkyard Wars
show becasue the junkyard is so obviously seeded with the parts required
to execute one of the three designs for the project. But that doesn't keep
me from flipping to the show and saying I could do better :-)
Wouldn't a Brickyard Wars show be pretty cool? Come up with a design
for a trebuchet, or an aquatic vehicle, or even a big crane that is
made entirely of LEGO. Sure, it doesn't have the same impact as
flinging watermelons at castles, but you could follow along at home!
And it's not that far fetched. LEGO and Galidor come to mind...
Cheers, Ralph
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