Subject:
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Re: 10026...Price versus Parts
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Newsgroups:
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lugnet.starwars
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Date:
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Fri, 21 Jun 2002 07:45:44 GMT
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Viewed:
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675 times
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Tim Rice wrote:
> The old rule of selling stuff: its only worth as
> much as you can get someone to pay for it, and in this canse, Lego can
> get some people to pay alot for it.
Absolutely true. Go to any video store or comic book shop and ask
yourself whether the "Special Edition" / "Widescreen" / "Director's Cut"
/ "foil cover" / "limited issue" versions are substantially more
expensive than the regular version. For that matter, take a look on
Ebay and ask yourself whether the minfig X-Wing is *really* worth the
price most people are selling (and BUYING) it at. Same rule applies.
When marketing an acknowledged "collectors" item the smart move is to
always charge more and offer something "special" to those collectors in
return. For 10026 the bonus is the chrome pieces and better designed
model, while the previously mentioned Ebay X-wing is simply the chance
to buy a really good Lego set that's no longer availabe in stores. The
actual price difference in the production process doesn't matter at all;
the collectors will buy it because of what it is. The same philosophy
was at work behind the Rebel Blockade Runner and so it was really
surprising to me that the model was released to general stores and not
simply Lego Direct. Hopefully this bodes well for future Star Wars
"special" editions.
-Brian Reynolds
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Message is in Reply To:
 | | Re: 10026...Price versus Parts
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| IMO, no. Most of the increase in parts goes to the display stand anyway, right? and can it really cost $20 more to manufacture probably less than (help me out here) 2 dozen chrome parts? No lego is simply asking more cause they know psychopaths like (...) (22 years ago, 20-Jun-02, to lugnet.starwars)
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