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Subject: 
Re: The Refocusing of LEGO
Newsgroups: 
lugnet.space
Date: 
Fri, 16 Mar 2001 00:58:42 GMT
Viewed: 
871 times
  
Steve Bliss wrote:

In lugnet.space, Tim Courtney wrote:

They could do a lot with a Blacktron III theme - marry the first two
together and add interesting new configurations.  But, if they were to, it
could NOT be juniorized, and would have to be true to LEGO Space and
Blacktron.  Otherwise, it would be a disgrace IMO, riding on a great theme
we all know and love.

Note: I realize the following is silly and unrealistic.  C'est la vie.

What would be cool and fun is to have a fan-designed Blacktron III.  TLC
could justify it as a lowball way to make AFOLs happy.  Lego Direct could
coordinate the design process, perhaps collecting submissions in a contest
or voting procedure.  LD would need to establish and publish some goals and
guidelines (like, how many and what size sets would be targetted for the
theme and what mix of pieces would be used).

What would be *really* cool (and exhausting) would be for LD to coordinate
final design sessions between the 'winning designers' and LEGO people to
actually take the models from MOC-land to something that LEGO could
release.

If LD marketed something like through S@H (after S@H is really world-wide),
it would be perceived as a boutique thing, and wouldn't threaten major
retailers.

Steve

I thought exactly the same thing after reading this and I posted a little bit
about how I think a lego "set design" contest would work over on lego.direct



Message is in Reply To:
  Re: The Refocusing of LEGO
 
(...) Note: I realize the following is silly and unrealistic. C'est la vie. What would be cool and fun is to have a fan-designed Blacktron III. TLC could justify it as a lowball way to make AFOLs happy. Lego Direct could coordinate the design (...) (24 years ago, 15-Mar-01, to lugnet.space)

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