Subject:
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Re: Book with CD: conclusions
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Newsgroups:
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lugnet.robotics
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Date:
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Fri, 19 Feb 1999 17:23:28 GMT
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Viewed:
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867 times
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James FitzGibbon wrote:
> On Fri, 19 Feb 1999, Jonathan Knudsen wrote:
>
> > Given the #1 and #2 answers, I think the correct
> > course is to offer the book with or without the CD.
> > That's what I'll try to do--we'll see what happens.
>
> I'm not sure if ORA is open to this, but what about putting a coupon in
> the back of the book to get a CD. The user just pays S&H. This reduces
> the number of discs you have to duplicate, but needs the infrastructure to
> support it. It seems simple enough (to me) for ORA to make a product in
> their database for the CD-ROM with a unit cost of $0.00.
That's a good idea. A heckuva lot cheaper, I'm certain, than printing versions
with and without the CD. For the cost difference between a book with CD and a
book without, relative to the cost of the book itself, I would imagine that if
both are available then there would be a tendency for only one of them to sell,
while the other basically just collects dust on the store bookshelves. Which one
that would be though, I couldn't predict.
> > Mark
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Message is in Reply To:
 | | Re: Book with CD: conclusions
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| (...) I'm not sure if ORA is open to this, but what about putting a coupon in the back of the book to get a CD. The user just pays S&H. This reduces the number of discs you have to duplicate, but needs the infrastructure to support it. It seems (...) (26 years ago, 19-Feb-99, to lugnet.robotics)
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