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In lugnet.mediawatch, Thomas Main wrote:
> There are some really interesting tidbits about Lego and Mega Bloks in this
> article from the Kansas City Star (requires registration to view):
>
> http://www.kansascity.com/mld/kansascitystar/business/personal_finance/7940820.htm
>
> Ok, there is a lot in here that is general knowledge, including a concise report
> on the falling numbers of TLC's sales while Mega Bloks rises. But what really
> caught my eye were the following items:
>
> "the new Lego line — known as Quatro — will be made of a softer plastic and
> carry a lower price than traditional Lego playsets."
>
> This is the first I have heard of Quatro being made of a different plastic.
>
> And what seems most intriguing to me:
>
> "At the New York toy fair, Mega Bloks will unveil a new line of smaller bricks
> that enables kids to construct elaborate models in finer detail than existing
> bricks. The new product is aimed at 7- to 12-year-olds — a segment still
> dominated by Lego — and has “blown away” focus group participants, according to
> the Bertrands."
>
> My first thought was "modulex." I am really interested in seeing this new line.
> It's interesting that while Lego complains that it is losing the older "tween"
> age group and focusing its product line on younger builders, its competitor is
> actively pursuing it.
>
> I know I posted this to a lot of newsgroups, please set follow-up as appropriate
> to the subject matter.
>
> --
> Thomas Main
> thomasmain@myrealbox.com
DO YOU HAVE TO CREATE AN ACCOUNT? IF YOU DO CAN ANYONE COPY THE ARTICLE AND
EMAIL IT TO ME PLEASE?
- JEFF
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