Subject:
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Re: New LEGO Toys Based on Jurassic Park III
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Newsgroups:
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lugnet.publish.cinema
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Date:
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Mon, 5 Feb 2001 21:07:06 GMT
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Viewed:
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26 times
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In lugnet.publish.cinema, Suzanne D. Rich writes:
> In lugnet.publish.cinema, Jonathan Lill writes:
>
> > On a side note I wonder what determines the timing of these press releases.
> > A three month lead time for this one and a year lead for Harry Potter.
>
> In the case of Harry Potter, the brand-empowering prestige of having gotten the
> licence is leveraged ASAP.
>
> It wasn't hyped to consumers yet because that could have hurt holiday 2000
> sales, plus a whole year wait was too much for consumers. From the journals I've
> read, it's said that the toy companies who were granted licences saved up their
> Harry Potter fire-power advertising for late summer of 2001. (for Nov-Dec 2001
> sales) So that's about 3-mos wait from consumer point of view. Right now LEGO
> wants to get buyers signed on. LEGO has had time since getting the licence to
> make some mock-ups.
>
> The NY Toy Fair is another release time determinator. There, manufacturers show
> off mid-year-release merchandise and previews their upcomming Holiday season
> stuff. All the buyers (for retailers) and press walk around trying to guess what
> the "hot toy" will be for next holiday-shopping consumers.
>
> -Suz
What I mean is:
Press releases happen for different reasons. So some PRs appear closer to their
product's release date than others. depending on their intended purpose.
At least that's the way I see it.
-Suz
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Message is in Reply To:
 | | Re: New LEGO Toys Based on Jurassic Park III
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| (...) In the case of Harry Potter, the brand-empowering prestige of having gotten the licence is leveraged ASAP. It wasn't hyped to consumers yet because that could have hurt holiday 2000 sales, plus a whole year wait was too much for consumers. (...) (24 years ago, 5-Feb-01, to lugnet.animation)
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