Subject:
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Re: New LEGO Toys Based on Jurassic Park III
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Newsgroups:
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lugnet.animation
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Date:
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Mon, 5 Feb 2001 19:38:48 GMT
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Viewed:
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3550 times
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In lugnet.publish.cinema, Jonathan Lill writes:
> On a side note I wonder what determines the timing of these press releases.
> A three month lead time for this one and a year lead for Harry Potter.
In the case of Harry Potter, the brand-empowering prestige of having gotten the
licence is leveraged ASAP.
It wasn't hyped to consumers yet because that could have hurt holiday 2000
sales, plus a whole year wait was too much for consumers. From the journals I've
read, it's said that the toy companies who were granted licences saved up their
Harry Potter fire-power advertising for late summer of 2001. (for Nov-Dec 2001
sales) So that's about 3-mos wait from consumer point of view. Right now LEGO
wants to get buyers signed on. LEGO has had time since getting the licence to
make some mock-ups.
The NY Toy Fair is another release time determinator. There, manufacturers show
off mid-year-release merchandise and previews their upcomming Holiday season
stuff. All the buyers (for retailers) and press walk around trying to guess what
the "hot toy" will be for next holiday-shopping consumers.
-Suz
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Message has 1 Reply:
 | | Re: New LEGO Toys Based on Jurassic Park III
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| (...) What I mean is: Press releases happen for different reasons. So some PRs appear closer to their product's release date than others. depending on their intended purpose. At least that's the way I see it. -Suz (24 years ago, 5-Feb-01, to lugnet.animation)
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Message is in Reply To:
| | Re: New LEGO Toys Based on Jurassic Park III
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| (...) The press release does not make specific mention of this but seems to support the dinosaur and baby dinosaur sets that were seen briefly on BrickShelf. see: (URL) the only documentation I can find. And frankly, if Lego is going to make (...) (24 years ago, 5-Feb-01, to lugnet.animation)
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