Subject:
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Re: LEGO Company Teams With Skateboarding Pro Andy Macdonald
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Newsgroups:
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lugnet.off-topic.fun, lugnet.general
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Date:
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Sun, 4 Mar 2001 15:59:55 GMT
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Viewed:
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1179 times
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In lugnet.off-topic.fun, Ben Roller writes:
> In lugnet.lego.announce, Suzanne D. Rich writes:
>
> > ...
> > marketing program for the products that is equally unique. Having Andy on
> > board with us on the Bionicle project...
>
> Oh, ha ha, I get it, "on board." :)
>
>
> Seriously though, I think this may further add to the confusion between real
> Lego products and that clone brand skate boarder set I'm always eyeing at the
> stores (or was it snow boarding, I forget). A Lego version would be much more
> exciting than the Bionicle sets.
>
> Ben Roller
Could the competing product be a reason for TLC to use a skate boarding star to
promote something "cooler?" In other words, targeting the exact same kids and
drawing them away. Esp the kids who already own the competitor's boarding sets
and have already played with them for a while.
-Suz
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