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 Off-Topic / Clone Brands / 2418
2417  |  2419
Subject: 
Re: Lego loses legal battle with Best-Lock in Germany
Newsgroups: 
lugnet.mediawatch, lugnet.off-topic.clone-brands
Followup-To: 
lugnet.off-topic.clone-brands
Date: 
Wed, 15 Dec 2004 14:43:42 GMT
Viewed: 
167 times
  
In lugnet.mediawatch, Erik Olson wrote:
Lego is about to lose its monopoly in Germany.  They have lost their suit to
keep out Best-Lock and lost the law protecting the sanctity of The Brick.  Mega
Bloks are poised to go into the German market and are projected to rapidly take
20% market share.

MB issued a press release about this as well:

http://www.megabloks.com/eng/media/pdf/20041208.pdf

its a relatively slow loading PDF. Unfortunately I could not just grab the text
but the gist is they are happy and they think they are going to do well.

XFUT off-topic.clone-brands



Message has 1 Reply:
  Re: Lego loses legal battle with Best-Lock in Germany
 
(...) I saw that press release and couldn't decide whether to mention it here. I don't know if those of us in North America will see much impact from this, but anything that makes a stronger brand would seem to be a benefit in the long run. For that (...) (20 years ago, 15-Dec-04, to lugnet.off-topic.clone-brands)

Message is in Reply To:
  Lego loses legal battle with Best-Lock in Germany
 
Lego is about to lose its monopoly in Germany. They have lost their suit to keep out Best-Lock and lost the law protecting the sanctity of The Brick. Mega Bloks are poised to go into the German market and are projected to rapidly take 20% market (...) (20 years ago, 10-Dec-04, to lugnet.mediawatch)

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