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 Off-Topic / Clone Brands / 2419
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Subject: 
Re: Lego loses legal battle with Best-Lock in Germany
Newsgroups: 
lugnet.off-topic.clone-brands
Date: 
Wed, 15 Dec 2004 21:15:35 GMT
Viewed: 
2175 times
  
In lugnet.mediawatch, Larry Pieniazek wrote:
In lugnet.mediawatch, Erik Olson wrote:
Lego is about to lose its monopoly in Germany.  They have lost their suit to
keep out Best-Lock and lost the law protecting the sanctity of The Brick.  Mega
Bloks are poised to go into the German market and are projected to rapidly take
20% market share.

MB issued a press release about this as well:

http://www.megabloks.com/eng/media/pdf/20041208.pdf

its a relatively slow loading PDF. Unfortunately I could not just grab the text
but the gist is they are happy and they think they are going to do well.

XFUT off-topic.clone-brands

I saw that press release and couldn't decide whether to mention it here.  I
don't know if those of us in North America will see much impact from this, but
anything that makes a stronger brand would seem to be a benefit in the long run.
For that matter, LEGO customers might benefit as well, if the wider arena of
competition forces LEGO to refocus its efforts.

Dave!



Message is in Reply To:
  Re: Lego loses legal battle with Best-Lock in Germany
 
(...) MB issued a press release about this as well: (URL) a relatively slow loading PDF. Unfortunately I could not just grab the text but the gist is they are happy and they think they are going to do well. XFUT off-topic.clone-brands (20 years ago, 15-Dec-04, to lugnet.mediawatch, lugnet.off-topic.clone-brands)

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