Subject:
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Re: Lego loses legal battle with Best-Lock in Germany
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Newsgroups:
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lugnet.off-topic.clone-brands
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Date:
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Wed, 15 Dec 2004 21:15:35 GMT
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Viewed:
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2055 times
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In lugnet.mediawatch, Larry Pieniazek wrote:
> In lugnet.mediawatch, Erik Olson wrote:
> > Lego is about to lose its monopoly in Germany. They have lost their suit to
> > keep out Best-Lock and lost the law protecting the sanctity of The Brick. Mega
> > Bloks are poised to go into the German market and are projected to rapidly take
> > 20% market share.
>
> MB issued a press release about this as well:
>
> http://www.megabloks.com/eng/media/pdf/20041208.pdf
>
> its a relatively slow loading PDF. Unfortunately I could not just grab the text
> but the gist is they are happy and they think they are going to do well.
>
> XFUT off-topic.clone-brands
I saw that press release and couldn't decide whether to mention it here. I
don't know if those of us in North America will see much impact from this, but
anything that makes a stronger brand would seem to be a benefit in the long run.
For that matter, LEGO customers might benefit as well, if the wider arena of
competition forces LEGO to refocus its efforts.
Dave!
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