Subject:
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Re: Lego show on Treasure HD Network
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Newsgroups:
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lugnet.mediawatch
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Date:
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Fri, 25 Apr 2008 07:33:13 GMT
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Viewed:
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7354 times
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In lugnet.mediawatch, David Eaton wrote:
> 6. What were Lego's first two licensed themes?
> 6. Star Wars & Winnie the Pooh (Again, poor specification in the show-- it
> was clear what they intended, but Lego's done promo's with other companies
> going back to even before they made Automatic Binding Bricks!)
There's a distinct difference between a licensed theme and a promotional theme.
Maersk probably paid The LEGO Company to produce sets based on their
transportation equipment. The LEGO Company had to pay out a licensing fee to
Lucasfilm for the _rights_ to produce Star Wars sets.
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Message is in Reply To:
 | | Re: Lego show on Treasure HD Network
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| (...) Oh yeah-- the questions were something like this (not sure of the order or the exact phrasing): 1. "Lego" is a contraction of 2 Danish words. What do those 2 words mean in English? 2. Lego's first castle set was released in 1978 and was in (...) (17 years ago, 24-Apr-08, to lugnet.mediawatch)
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