Subject:
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Re: Nathan Sawaya in Extreme Makeover: Home Edition
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Newsgroups:
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lugnet.mediawatch
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Date:
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Thu, 1 Feb 2007 16:28:32 GMT
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Viewed:
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3188 times
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In lugnet.mediawatch, Joe Meno wrote:
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Hi all,
there was an episode of Extreme Makeover on ABC this week that fetaured a
family in Raleigh, NC. I was pretty happy to see that since I live there -
they were unfortunately filming while I was out of country.
But what was a really neat surprise was that Nathan Sawaya helped out
(although he’s not a local as was mentioned on the show:-)) with a LEGO
sports room. One funny thing was that they couldn’t use the LEGO name, so
they kept on calling the LEGO stuff ‘plastic building blocks.”
You can see an his stuff
here and
here.
Thanks, Nathan!
Joe Meno
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It sounds totally stupid to me that the world LEGO was not allowed to be used.
I wonder what LEGO company idiot lawyer made that decision??
I have said this for years -- I see the LEGO group as a company that is more
about missed marketing opportunities than anything else. What exactly is the
problem in having your corporate name mentioned on a national television show
that features your products???? Hello.....?
Whether the LEGO company was a sponsor of the show or not does not really matter
now since they declined the use of their corporate or product name within the
context of the show. What a way to go, LEGO company -- make sure NOBODY in the
world gets to know about your product when it is used on a national television
show. What the heck good is brand identity when nobody is allowed to use the
word??? It is impossible to promote a brand when lawyers tell you not to
mention it by name.
This is just so stupid, I cannot believe the LEGO company is so backwards on
this issue. I wonder how much a brand name is worth after the company has gone
out of business?? I hope people at LEGO think about that.
.
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Message has 1 Reply:
 | | Re: Nathan Sawaya in Extreme Makeover: Home Edition
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| (...) This may not be a "good" reason, but one reason they may not allow that is because LEGO has no control over how they are portrayed in the show. For example, someone could say, "that idiot plays with LEGOs" While most of us would support the (...) (18 years ago, 1-Feb-07, to lugnet.mediawatch)
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Message is in Reply To:
| | Nathan Sawaya in Extreme Makeover: Home Edition
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| Hi all, there was an episode of Extreme Makeover on ABC this week that fetaured a family in Raleigh, NC. I was pretty happy to see that since I live there - they were unfortunately filming while I was out of country. But what was a really neat (...) (18 years ago, 22-Jan-07, to lugnet.mediawatch, FTX)
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