Subject:
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Re: Tough times in Toytown force LEGO® to rebuild
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Newsgroups:
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lugnet.mediawatch
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Date:
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Mon, 13 Sep 2004 01:02:51 GMT
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Viewed:
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2317 times
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In lugnet.general, Abner Finley wrote:
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Tough times in Toytown force LEGO® to rebuild
By Stephen Brown
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(Snippage throughout)
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LEGO fanaticism on the Internet ranges from the nerdy to the bizarre, with
unofficial fan sites like www.lugnet.com featuring movies like “Lego
Chainsaw Massacre” and “Spiderman” and a LEGO Bible with a gruesome
circumcision scene from the Old Testament.
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LEGO pins hopes on the “grandparent effect” -- falling birth rates and richer
older people meaning that increasingly spoilt kids will be bought “real” toys
rather than computer games.
Kevin Blocksidge, a 17-year-old collector from Ohio, feels LEGO had become
confused by “computers and shortened attention spans. Now they’re getting
back to their roots and I like it.”
Lenny Hoffman, a 24-year-old Florida librarian with about 50,000 pieces who
raves over the “mix of wild creativity and practical engineering” in LEGO,
said: “There was a time when every LEGO set I opened, I was amazed by the new
building techniques it used. It feels like that time has returned.”
Fans say lower prices “don’t hurt”. LEGO is slashing costs by 700 million
Danish crowns (63 million pounds), including 500 jobs, to break even this
year after losing 1 billion crowns in 2003.
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Sorry for being a bit late in replying, but hey, this is cool!
The guy emailed me a while back asking questions, but he never showed me the
completed article.
I feel so special right now ;-D
~Kevin
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Message is in Reply To:
 | | Tough times in Toytown force LEGO® to rebuild
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| Tough times in Toytown force LEGO® to rebuild By Stephen Brown BILLUND, Denmark (Reuters) Aug.27, 2004 - After a day in LEGO® Danish heartland it seems so natural for the bellboy, pianist and maitre d' at LEGOLAND Hotel to be made of plastic bricks (...) (20 years ago, 27-Aug-04, to lugnet.general, FTX) !!
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