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On Fri, 27 Aug 2004, Abner wrote:
> [Tough times in Toytown force LEGO® to rebuild]
>
> By Stephen Brown
>
> BILLUND, Denmark (Reuters) Aug.27, 2004 - After a day in LEGO® Danish
> heartland
> it seems so natural for the bellboy, pianist and maitre d' at LEGOLAND Hotel
> to
> be made of plastic bricks that real cows grazing near the LEGO factory come as
> a
> shock.
> "I'd love to have more stuff for girls," said marketing chief Mads Nipper.
> "But
> right now we cannot let ourselves lose out on our core market of boys from 3-
> to
> 7-years-old."
Am I the only one who was shocked to read this? A quick perusal of LEGO
catalogs from 1984--1994 shows clearly that TLG's core market was boys
aged 6--12. What happened in the past ten years that shrunk TLC's core
market by 29% and skewed it dramatically younger (even, I might add, as
Megabloks was grabbing most of the under-3 market)?
--
TWS Garrison
http://www.morfydd.net/twsg/
Remove capital letters in address for direct reply.
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 | | Tough times in Toytown force LEGO® to rebuild
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| Tough times in Toytown force LEGO® to rebuild By Stephen Brown BILLUND, Denmark (Reuters) Aug.27, 2004 - After a day in LEGO® Danish heartland it seems so natural for the bellboy, pianist and maitre d' at LEGOLAND Hotel to be made of plastic bricks (...) (20 years ago, 27-Aug-04, to lugnet.general, FTX) !!
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