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In lugnet.mediawatch, TWS Garrison <twBASSs@ISmorBESTfydd.net> wrote:
>
> On Fri, 27 Aug 2004, Abner wrote:
>
> > "I'd love to have more stuff for girls," said marketing chief Mads Nipper.
> > "But
> > right now we cannot let ourselves lose out on our core market of boys from 3-
> > to
> > 7-years-old."
>
> Am I the only one who was shocked to read this? A quick perusal of LEGO
> catalogs from 1984--1994 shows clearly that TLG's core market was boys
> aged 6--12. What happened in the past ten years that shrunk TLC's core
> market by 29% and skewed it dramatically younger (even, I might add, as
> Megabloks was grabbing most of the under-3 market)?
I would guess video games. It's fairly easy to keep kids away from them before
they start school, but once they do and hear of the games other kids are playing
it becomes quite difficult.
Maggie C.
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