(...) Am I the only one who was shocked to read this? A quick perusal of LEGO catalogs from 1984--1994 shows clearly that TLG's core market was boys aged 6--12. What happened in the past ten years that shrunk TLC's core market by 29% and skewed it (...) (20 years ago, 5-Sep-04, to lugnet.mediawatch, lugnet.market.theory)
(...) I would guess video games. It's fairly easy to keep kids away from them before they start school, but once they do and hear of the games other kids are playing it becomes quite difficult. Maggie C. (20 years ago, 5-Sep-04, to lugnet.mediawatch, lugnet.market.theory)