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"Andy Evans" <evansar@yahoo.com> wrote in message
news:HuoBqr.15oL@lugnet.com...
> I think there's another point that is clear if you read between the lines. • I
> suspect that the vast majority of TLC's revenue comes from sales to retail
> outlets (TRU, Walmart, Target, etc.). It would appear that retail channel • is
> not making money selling LEGO products. Based on the list of actions it's • also
> clear that these retail channels feel that the LEGO Company needs to do a • much
> better job in supporting them (better flexibility, inventory management, • etc).
> I think they would see the brand retail stores as a competitor or a • distraction.
> This might force TLC to "go slow" on brand retail so as to appease their • main
> distribution channel.
>
> Other than PAB, I haven't been impressed with the brand retail stores. • Perhaps
> they can find a way to do PAB through specialty "boutique" retailers (like
> Learning Express)?
>
> Andy
It's been a few years since I worked in a toy shop last, so things may well
have changed, but LEGO's support of shops, especially the smaller shops was
shoddy at best. Orders had to be over a certain (fairly hefty) size, entire
ranges had to be carried rather than being alowed to focus on the better
selling items, etc, etc. (Their reps used to be cute tho :) )
Like I said, things may have already changed, if they haven't however I can
see where there is room for improvement with their retail support
--
James Stacey
------
www.minifig.co.uk
Lugnet Member #925
I'm a citizen of Legoland travellin' Incommunicado
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Message is in Reply To:
 | | Re: Press release: job cuts etc.
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| (...) I think there's another point that is clear if you read between the lines. I suspect that the vast majority of TLC's revenue comes from sales to retail outlets (TRU, Walmart, Target, etc.). It would appear that retail channel is not making (...) (21 years ago, 16-Mar-04, to lugnet.mediawatch, lugnet.general)
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