Subject:
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Re: 10170 TTX Intermodal Double-Stack Car Preview
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Newsgroups:
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lugnet.market.theory
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Date:
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Tue, 3 May 2005 17:18:24 GMT
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Viewed:
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9138 times
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In lugnet.market.theory, Kevin Salm wrote:
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In lugnet.trains, John Riley wrote:
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It’s not the upfront money, it’s the projected sales that determine whether
a new mold is produced. Trains, while popular among AFOLs, just don’t sell
well among Lego’s target market.
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Perhaps the lack of sales of trains with LEGO’s target markes is because THEY
DON’T EVEN KNOW LEGO TRAIN EXIST!!
(snip)
I am not a marketing expert, but I believe that the LEGO GROUP is as much
famous for missed marketing opportunies as they are for making little plastic
bulding blocks. Too stupid, too bad, tuff luck.
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I don’t think it’s missed market opportunities but the nature of the product.
Most kids who want a train set want something they can set on the track right
out of the box and don’t want to have to mess with building the train first. So
by its nature the market for LEGO trains is a sub-market of the market for LEGO
itself which automatically makes it pretty small. The best way I see to
increase it is to increase the interest in LEGO as a whole.
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Okay, I can’t leave without giving at least one example of why I think this
about missed marketing opportunies.
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(example snipped)
Okay, here’s my example:
A month ago at a garage sale I saw bin full of LEGO-- sitting on the very top
was the mail car from
I knew this was a great find and I bought the lot without even taking a close
look. Later when I got it home and examined it I discovered someone had
super-glued the car together. It broke my heart.
Maggie C.
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Message is in Reply To:
 | | Re: 10170 TTX Intermodal Double-Stack Car Preview
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| (...) Perhaps the lack of sales of trains with LEGO's target markes is because THEY DON'T EVEN KNOW LEGO TRAIN EXIST!! In the USA, train sets have been available at standard retail outlets only sporatically ever since the introduction of Lego trains (...) (19 years ago, 3-May-05, to lugnet.market.theory, FTX)
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